Strategy Director

Salt has partnered with a Global Marketing Agency who works on the fan engagement, in the sports industry. They have served fans with content and experiences that draw them deeper into the sport and increased the value of the fan base. What started as a humble acquisition and CRM programme has grown into delivery of a multichannel engagement programme and fan experience support.

The role:

You will help design and implement best in class digital fan experiences and journeys. Your vision and ambition will help set the north star for the client and agency team, and you will be willing and capable to get hands on with the work. Your leadership qualities will be just as important as your ability to work collaboratively with the multi-discipline agency team.

You will join a multi-discipline strategy team, including an editorial/content planning director , data strategy director and UX strategy director, and work closely with the Strategy Partner on the client account. You will also be supported by some of the best talent, from account management, project management, creative, design, UX, behavioural science and MarTech.

You will work across all their key work streams, but will have specific responsibility for:

• Omni-channel strategy and execution
• Next best action planning
• Acquisition/upsell/retention/win-back journeys
• Build automated journeys based on fan profiles and triggers
• New experience design
• Membership programme

In your role, you will be leading on some of the key engagement and monetisation programmes.

Desired qualities and capabilities:

• Have a methodical and systematic way of working, that results in evidenced based recommendations that can be easily communicated to the client and team
• Have the ability and appetite to help grow the account – supporting the business lead and create growth opportunities through strategic recommendations
• Experience with sports brands and fan engagement is desirable, but not mandatory
• Be a bit of a marketing/digital geek, sharing best in class examples from other brands and being across the latest tech that can power better experiences
• Love what you do and be a good, fun person to work with

Strategy:

The giant ideas that are generated are achieved through applying ‘No Filter’ thinking to our client problems. Getting to the human problem behind the business problem, unmasking consumers to get to real revelations that drive their behaviour and de-layering brands to really uncover their most motivating aspects. No Filter thinking enables them not just to take interesting big steps but instead imaginative giant leaps that lead them to giant, memorable and transformational ideas that drive disproportionate growth for our clients.

As a team of experience, social, data, UX, creative, PR and media strategists, diversity of thought, outlook and experience is their superpower, but they all have a common ‘No Filter’ approach to what we do.

A No Filter Strategist

• Knows that being on top of something is actually getting to the bottom of something.
• Is passionate about deconstructing human behaviour to get to revelation’s around how people work.
• Can distill broad layers of thinking into incisive originality.
• Has no tolerance for complexity and nonsense.
• Can convey human truths with a sense of drama and fascination.
• Sees the value of working with diverse groups of people yet believes that there’s more than unites us than divides us
• Is brave enough to challenge and imaginative enough to take leaps in their thinking.
• Demonstrates a constant thirst for a better answer.
• Isn’t afraid to speak the truth and to call it when it isn’t good enough.
• Has the courage to be imperfect and sees value and potential in imperfections.

Key Details:

• Rate: 70-90K Pro Rata
• Duration: 3-6 Months
• Start: ASAP/18th July 2022
• Hybrid Working: 2 days per week – office in Central London
• Full time