Sales Director

The Sales Director is responsible for the strategic direction, commercial growth, and operational excellence of a small but profitable portfolio of events. This includes launching new events, growing existing ones, and ensuring a high-performing, motivated team.

Key Responsibilities:

Strategic Leadership

• Lead the commercial strategy for the portfolio, ensuring clear positioning and competitive differentiation.
• Identify market trends, growth opportunities, and potential new event launches.
• Prepare and present annual business plans for each project, including budgets, timelines, and growth strategies.

Product & Content Development

• Conduct in-depth market research to understand industry challenges, opportunities, and customer needs.
• Design event concepts and conference programmes that attract top-tier sponsors, exhibitors, and delegates.
• Ensure all events have innovative formats, engaging content, and strong value propositions.

Sales & Revenue Generation

• Define sales strategies, targets, and territories for the portfolio.
• Support high-value sales by engaging directly with key accounts, sponsors, and partners.
• Monitor pipelines in SFDC (Salesforce) and ensure accurate forecasting.

Marketing & Brand Growth

• Oversee multi-channel marketing plans, including digital, social media, partnerships, and PR.
• Ensure data-driven audience acquisition strategies and strong conversion rates.
• Maintain consistent and engaging social media presence to promote events and build brand authority.

Conference & Event Management

• Lead the operational delivery of events to ensure exceptional delegate, sponsor, and exhibitor experiences.
• Oversee conference production, including agenda planning, speaker acquisition, and onsite delivery.
• Ensure compliance with budgets, timelines, and quality standards.

Team Leadership & Development

• Build, lead, and mentor a high-performance team.
• Conduct regular performance reviews, set objectives, and provide professional development opportunities.
• Foster a culture of collaboration, innovation, and accountability.

Industry Engagement

• Develop and maintain senior-level relationships with industry leaders, associations, and influencers.
• Attend competitor and partner events to network and gather market intelligence.
• Build strategic partnerships to enhance event content and reach.

Skills & Experience:

• Proven track record of commercial event leadership with measurable revenue growth.
• Strong market research and business analysis skills.
• Expertise in sales strategy, sponsorship, and delegate acquisition.
• Solid knowledge of digital marketing channels and audience profiling.
• Conference production expertise, including format innovation and agenda creation.
• Financial management skills, including P&L ownership.
• Excellent copywriting and presentation
• Strong networking and relationship management
• High proficiency in tools such as Salesforce, Sales Navigator, and digital analytics platforms.
• Adept in digital event platforms and technology.

Salt is acting as an Employment Agency in relation to this vacancy.