Senior Marketing Manager

Salary: R 70 000,00 – R 90 000,00 CTC per month (depending on experience)

Location: Johannesburg OR Ballito, KZN (Hybrid)

Overview:

A dynamic, multi-brand property development and hospitality group is looking for a Senior Marketing Manager to serve as the chief architect of its entire marketing ecosystem. Overseeing a premium portfolio that spans residential development and a boutique aparthotel brand , this is an opportunity to take absolute ownership of a diverse and growing brand architecture.

This role sits at the intersection of high-level business strategy, commercial asset management, and sophisticated brand positioning. You will possess the strategic weight to direct creative, performance, and channel work across multiple verticals , translating long-term business goals into a structured, high-performing marketing function.

The role is heavily strategy- and governance-focused, with an emphasis on annual marketing planning, multi-brand budget allocation, board-level reporting, and vendor management. Success depends on your ability to hold the commercial big picture, lead a specialized internal team, and orchestrate external partners to ensure a flawless narrative thread runs through every customer touchpoint.

Duties and Responsibilities:

• Develop and execute comprehensive brand strategy and architecture across the master brand and all sub-brands.
• Formulate annual marketing plans, vertical-level go-to-market strategies, and seasonal promotional mechanics.
• Manage and allocate the annual marketing budget, overseeing monthly forecasting, channel distribution, and variance reporting.
• Lead, mentor, and manage internal marketing specialists while scoping and performance-managing external agency and creative partners.
• Establish robust analytics frameworks to deliver weekly, monthly, and board-level reporting on multi-touch attribution and ROI.
• Oversee PR, media relationships, thought-leadership placement, and corporate reputation management across all verticals.
• Direct the high-level event strategy for property launches, show-house openings, and exclusive VIP brand activations.
• Own the group’s martech stack selection, web infrastructure governance, digital asset management libraries, and AI tool evaluation.
• Ensure absolute compliance with regulatory frameworks including POPIA, the Consumer Protection Act, and advertising standards across all campaigns.
• Collaborate with leadership to provide market and competitor intelligence that feeds into product specification, pricing benchmarks, and launch strategies.

Requirements:

• 7 plus years’ experience in a senior marketing role, ideally with a mix of agency and client-side exposure.
• Proven track record managing multi-brand or multi-vertical portfolios; property, hospitality, or lifestyle sector exposure is highly advantageous.
• Deep experience in high-level brand architecture, annual marketing planning, and commercial budget management.
• Experience designing internal team structures and managing external agencies, vendors, and creative partners.
• Strong data literacy with experience building board-level marketing dashboards and working with multi-touch attribution models.
• Solid understanding of digital ecosystems, MarTech stacks, web infrastructure governance, and compliance frameworks (POPIA/CPA).
• Exceptional stakeholder management skills, with the ability to confidently act as the primary marketing voice in leadership and board meetings.
• Natural ability to manage complexity, set operational direction, and maintain a high standard of visual and narrative quality control.

Please note: Due to the high volume of applications, only candidates selected for an interview will be contacted. If you do not hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.

Salt is acting as an Employment Agency in relation to this vacancy.