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5 psychological principles for persuasion
14/07/16

5 psychological principles for persuasion

Balancing our responsibilities, consumer desires and employer objectives makes juggling street performers of us all. But, we can count on knowing how the mind works.­ These 5 principles should turn you into a guru of persuasion.­ 1.Author of “Thinking fast and slow”, Daniel Kahneman suggests there are two ways in which people make decisions. The […]

5 psychological principles for persuasion
14/07/16

5 Social Media Tools For Insightful Marketing

PR, social media and analytics guru,­­Andrew Bruce Smith­­shares his trump cards in managing social media.­ 1. Followerwonk is part of the Moz SEO tool set, which allows you to find influencers in your niche markets based on their popularity. Following the most popular as a rule of thumb won’t necessarily generate the most success. It […]

5 psychological principles for persuasion
14/07/16

10 Software and tech things to know this week

1.­Gartner found that consumers prefer to purchase middleware and application platforms that are open source with monthly subscriptions. Infrastructure and Middleware ­software sales­­­total £15. 50 billion. That’s an eight percent increase over the past two years.­ 2.­Facebook is locking down on users’ API data being given to apps. Previously, friend and family information was offered […]

5 psychological principles for persuasion
14/07/16

Relocation to New York City – The Guide

New York City (NYC) is a city full of adventures and entertainment, ranging from TV shoots, cultural diversity and the world’s best restaurants and bars. It is not surprising, therefore, that we decided to start our own adventure in the land of opportunities and opened our first US office in the heart of Manhattan last […]

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5 psychological principles for persuasion

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