Salt acquires Zelo Digital, reinforcing its commitment to digital futures

Zero Digital has been acquired by Salt recruitment - image shows both logos and a small heart between them

The acquisition of Zelo by Salt Recruitment Group amplifies its capacity to drive growth and foster talent acquisition within the digital advertising and emerging technologies spaces.
Creating Futures™ for digital recruitment worldwide.

London, UK – February 14, 2024

Salt, a global leader in digital recruitment and talent, is proud to announce the acquisition of Zelo Digital, an independent recruitment firm specialising in digital advertising and emerging technologies based in the heart of London. This strategic acquisition enhances the Salt digital line of specialisms, with a focus on emerging tech, namely programmatic, advertising and media.

“We are thrilled to welcome Zelo Digital and their team to Salt, marking our 7th successful acquisition worldwide. This strategically enriches our geographical footprint, undoubtedly furthering our capabilities,” stated Salt’s CEO Elliot Dell. “Zelo’s integration notably strengthens our UK and USA teams, expanding our presence in programmatic, publishing, advertising, and esports. We remain committed to our mission of Creating Futures™ across the digital ecosystem.”

The integration of Zelo not only strengthens Salt’s foothold in the UK but also supports digital industries globally with further presence across the US, EMEA, and APAC regions better connecting outstanding digital talent with competitive skillsets to progressive exciting teams. With a shared commitment to excellence and a dedication to staying ahead of industry trends, Salt and Zelo will continue to set the standard for recruitment excellence in the digital realm.

“We are excited to become part of Salt to bring even more value to our customers and candidates,” said Zelo’s Founder Gregory Mark. “As a business navigating the dynamic digital landscape, this union is a fitting embodiment of our commitment to innovation and growth. It’s a perfect coming together, propelling us towards new horizons in recruitment excellence.”

This acquisition is effective immediately. Zelo will continue to service their clients as usual while they become a part of Salt Recruitment Group.

Salt is dedicated to providing the best recruitment to companies around the world. With this acquisition, the company is poised to continue its growth and expansion in the digital talent space.


Salt Media Relations Email:

About Salt:

Salt is a global digital recruitment agency that connects people and businesses within Consulting, Creative, HR, Marketing, Sales, and Technology. Salt has a mission to Create Futures around the world, changing the lives of people each year by helping them throughout their careers in the most exciting start-ups, scale-ups, agencies, or large global powerhouses. Supporting our clients across borders and helping our candidates to find the right job in their dream location.

Salt offers permanent, freelance, and contract roles with services ranging from single hires to complete outsourcing solutions and multi-hire. They partner with their clients to find and place not only the best individual talent but produce exciting digital teams.

About Zelo:

Zelo Digital is a recruitment firm specialising in digital advertising and emerging technologies, based in the heart of London.

Their clients stretch across a variety of verticals, including Media Owners, Publishers, Brands, SaaS platforms and Agencies. With a large candidate network, they help clients meet their requirements not only in London but also across the US, EMEA and APAC.

Related articles


Upload your CV

Upload your CV to our database.

  • Max. file size: 5 MB.
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Zero Digital has been acquired by Salt recruitment - image shows both logos and a small heart between them

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.