Copywriter Jobs

Salt’s Specialisms in Copywriting

• Copywriting
• Digital Content Management
• Content Strategy
• Proofreading

Demand vs Offer

Digital technologies have been creating new online platforms to share content, such as websites, emails and social media. This, in turn, creates new and more jobs for Copywriters, which increases their demand on the job market.

Popular Industries

Advertising is one of the typical industries for Copywriters to work in. In recent years, design and PR agencies also offer a lot of employment opportunities for Copywriters. Besides the core industries, there are many other companies which offer Copywriting jobs as qualitative content is needed by every business, which wants to communicate its products or services to its customers.

Recent Changes

Similar to the past, you need a passion for writing and languages in order to become a professional Copywriter nowadays. On top of that, it is advantageous to have technical skills, including basic HTML and SEO skills, as content is not only produced for offline but also many online platforms.

Future Prospects

Due to the fact that one of the most important ranking factors for SEO is unique quality content, companies have been investing an increasing amount of money in hiring skilled Copywriters. Since quality content is said to be of enormous importance in the future as well, the job opportunities for both freelance and in-house Copywriters will continue to grow.

Employers' Requirements

To land a copywriting job, it is extremely helpful to have worked in a marketing-focused company before. Hiring managers also like if you have previous working experience in journalism and brand planning. The best way to show your copywriting skills to an employer is to have an own blog or website with examples of made-up or real client briefs. The copies should vary in length, be written in different styles and be regularly updated.

CV Requirements

One of the key requirements for every Copywriter’s CV is basic SEO knowledge. This does not mean that a Copywriter has to be an expert about technical SEO subjects such as canonicalization or page speed optimisation, but they should know the golden rules for on-page and off-page optimisation, including keyword research and the avoidance of content duplication.

Interview Preparation

In the majority of cases, Copywriting job interviews are rated as quite relaxed and easy by jobseekers. It is unlikely that you have to take any tests as your portfolio should already reveal how good your copywriting skills are. The interviewer will rather ask you questions about your past experience and personality to see if you fit into the company culture.

Educational Requirements

There are no specific educational requirements to work in Copywriting. The best way to get started is by working on freelance projects. In addition, it might be useful to attend some copywriting courses as they give a good overview of today’s best practices and industry standards (e.g. by the Institute of Copywriting).

Looking for copywriter jobs? Check out our current opportunities on our job page.