App Monetization Marketing Manager

Salt is hiring a ‘App Monetization Marketing Manager’ who will work cross-functionally to plan and execute go-to-market (GTM) strategy including ideation, content creation and curation, event strategy, and program launches and measurement. This is an exciting opportunity to shape how our business and products are represented in the Asia Pacific region mainly China, Vietnam, Korea, and Japan. It is a contract role based in Singapore.

Responsibilities

You will be responsible for a wide range of strategic and operational tasks to ensure the success of our products in the APAC region.

• Strategy Development – Lead and execute the marketing strategy ensuring alignment with global and regional business priorities, especially those relevant to key APAC markets (China, Vietnam, Korea, Japan).
• Brand Management – Ensure consistent brand presence and recall within the APAC region.
• Program Execution & Content – Develop, deploy, and localize content and marketing materials such as presentations and playbooks. Launch and manage integrated marketing programs, including digital marketing campaigns and enablement initiatives tailored for the APAC market.
• Event Strategy – Execute owned, sponsored, and co-owned events in close collaboration with Global Commercial and marketing teams. Ability to work with and manage external marketing/event agencies. Oversee strategic and logistical planning for conferences and key industry moments.
• Measurement & Insights – Identify the effectiveness of marketing initiatives with tracking and analysis. Collect and analyze data from multiple sources to assess partner marketing effectiveness, translating complex data sets into actionable insights and identifying trends.
• Market Insights- Stay updated on industry trends, the competitive landscape, and partner ecosystem developments within the monetization product space, specifically focusing on the APAC markets.

Qualifications

• A minimum of 7 years of relevant experience in integrated marketing, partner marketing, channel marketing, or alliances marketing, ideally within a B2B technology environment.
• Proven success in executing marketing strategies and campaigns.
• Native or fluent Mandarin (Chinese) speaker with strong English communication skills.
• Demonstrated experience working with partners in the APAC region, with a deep understanding of local business practices, culture, and regulatory environments
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing approach combined with strong analytical skills.
• Demonstrated ability to collaborate with third parties and cross-functional teams, including Commercial, Product, and Legal departments, to lead complex projects successfully.
• A fast learner who demonstrates willingness to learn and familiarity with AI tools, capable of adapting to new technologies to enhance program management efficiency.

(CEI No: R1223390 | License No: 07C3147)

Salt is acting as an Employment Business in relation to this vacancy.