Arabic SEO Lead

About the Team

A fast-growing global technology platform is looking to expand its international growth efforts across Arabic-speaking markets. The company focuses on empowering creativity and digital experiences for users worldwide and is investing heavily in localized growth strategies rather than simply translating global campaigns.

The SEO organization includes specialists across technical SEO, content, analytics, engineering, localization, and growth operations. The Arabic SEO Lead will work across key MENA markets including Saudi Arabia, UAE, GCC, and Egypt, collaborating with both local regional teams and a centralized global SEO organization

About the Role

This role will lead SEO growth strategy for Arabic-speaking markets, owning the full SEO function across:

• Technical SEO
• Content strategy
• Authority/link-building initiatives

The position requires defining and scaling localized SEO strategies tailored to regional search behavior, cultural nuances, and evolving discovery channels.

The role combines strategic leadership with hands-on execution and involves close collaboration with regional leadership, international SEO stakeholders, product teams, and localization specialists.

Key success metrics include:

• Organic traffic growth
• User acquisition/signups
• Engagement and retention
• Market penetration growth

Key Responsibilities

Strategic SEO Leadership

• Own and execute end-to-end SEO strategy for MENA Arabic markets
• Develop market-specific SEO roadmaps aligned with business growth goals
• Prioritize initiatives based on ROI, search trends, and user behavior
• Represent SEO in broader regional planning discussions

Team Development

• Build and scale local SEO capabilities over time
• Mentor SEO specialists and contributors
• Create a culture of experimentation, ownership, and collaboration

Market & Competitive Intelligence

• Analyze Arabic search trends, competitors, and audience behavior
• Identify emerging opportunities and market gaps
• Use data and insights to validate growth hypotheses

Content & Localization Strategy

• Partner with localization and creative teams on culturally relevant content
• Optimize high-priority content categories
• Balance localized adaptation with original market-specific content creation

Technical SEO & Authority Building

• Maintain strong technical SEO foundations including:
• Site speed
• Mobile optimization
• Structured data
• Indexation
• hreflang implementation
• Lead local outreach and authority-building initiatives

Performance Analytics

• Define SEO KPIs aligned with business objectives
• Monitor traffic, visibility, conversions, and engagement metrics
• Communicate insights and performance updates to stakeholders

AI Search & Discovery

• Track evolving AI-driven discovery channels such as:
• ChatGPT
• Perplexity
• Claude
• Google AI Overviews
• Experiment with AI visibility and discoverability strategies
• Share learnings to inform broader global SEO initiatives

Candidate Requirements

Market Expertise

• Native Arabic speaker
• Strong understanding of regional dialects and cultural nuances
• Business-level English proficiency
• Deep understanding of MENA search behavior and digital ecosystems

SEO Leadership Experience

• Proven success managing SEO for large-scale websites
• Strong understanding of:
• Technical SEO
• Content SEO
• Link-building
• Familiarity with leading SEO tools and analytics platforms

Strategic & Analytical Skills

• Ability to create localized growth strategies
• Strong data analysis and KPI development capabilities
• Comfortable making decisions in ambiguous or rapidly evolving environments

Collaboration & Communication

• Strong cross-functional stakeholder management
• Ability to translate technical SEO into business impact
• Experience influencing teams without direct authority

Ownership & Adaptability

• Proactive, self-directed mindset
• Comfortable testing emerging AI-search strategies
• Strong experimentation and learning orientation

Preferred Qualifications

• Experience scaling SEO in high-growth environments
• Multi-market or international SEO experience
• Mobile-first optimization expertise
• Familiarity with regional digital ecosystems and social/search platforms

Growth Opportunities

The role offers opportunities to:

• Lead SEO strategy for high-priority international markets
• Build scalable regional SEO operations
• Influence global discoverability and AI-search strategies
• Develop leadership and cross-functional collaboration skills

Salt is acting as an Employment Agency in relation to this vacancy.