Content Strategist

Ref: JO-2603-359670

Canada
Creative, Strategy and Copy
Design and Creative
1,000 - 4,999 Employee
CA$50.00 - CA$55.00 per hour

Environment: Remote

Contract Type: Contract

Starts: 2026-03-23

Duration: 6 months

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Our client is seeking an experienced Content Strategist to define and guide the content vision for a corporate website redesign. This role will focus on building the strategic foundation for content, ensuring it aligns with business goals, user needs, brand voice, SEO best practices, and accessibility standards. The Content Strategist will collaborate with internal stakeholders and design teams to establish frameworks that guide content development and ensure the website delivers clear, engaging, and effective user experiences.

Key Responsibilities:

Conduct onboarding and information gathering, including review of brand voice and content guidelines
Analyze and benchmark competitor websites and content approaches
Validate the agency’s content direction against brand voice, legal constraints, and clarity standards
Review existing information architecture (IA), navigation models, and taxonomy
Align stakeholders around the content vision, objectives, and success metrics
Develop content mapping aligned with the website structure
Ensure content supports priority business outcomes and user journeys
Ensure alignment between content strategy and IA/navigation decisions
Approve page templates from a content-first perspective
Define SEO intent mapping and on-page SEO requirements
Ensure accessibility and clarity standards are reflected in the content framework
Establish governance guidelines to support consistent content development and future scalability

Requirements:

8+ years of experience in content strategy, digital content planning, or related roles
Proven experience developing content strategies for large websites or digital platforms, ideally including corporate website redesigns
Strong understanding of information architecture (IA), navigation systems, and content taxonomy
Experience conducting content inventories, audits, and content mapping
Ability to define messaging hierarchies, audience frameworks, and tone of voice guidelines
Familiarity with SEO best practices, including intent mapping and on-page optimization requirements
Knowledge of accessibility standards and how they apply to digital content
Experience aligning content strategies with business goals, user journeys, and customer needs
Ability to collaborate effectively with design, UX, marketing, and development teams
Strong stakeholder management and communication skills, with the ability to present and justify strategic recommendations
Highly organized with the ability to manage multiple inputs, stakeholders, and deliverables in complex projects
Experience working within agency or consulting environments is an asset