Creative Strategist

We are looking for a Creative Strategist who’s fluent in social, obsessed with creators, and energised by cultural trends. You’ll help shape campaigns that feel native to platforms, authentic to audiences, and exciting to the creators who bring them to life.

You’ll work across TikTok, Instagram, YouTube and beyond turning insights into fresh, platform-first creative concepts. You’ll be hands-on in writing, building, and shaping pitch decks and live campaign proposals.

Scope:

• Develop high-impact influencer/creator pitches and campaign ideas that launched on social.
• Developed clear, platform-native creative concepts based on insights and audience behavior.
• Worked across multiple client briefs, managing your timelines and deliverables independently.
• Gained confidence in presenting your ideas and writing creative treatments that inspire teams and clients.

Roles & Responsibilities:

• Interpret client briefs and audience insight to develop original creative concepts for influencers campaigns
• Write and build clear, engaging creative decks and proposals for both pitches and live campaigns.
• Turn ATL platforms or brand narratives into authentic, creator-first executions that live natively on TikTok, Instagram, and YouTube.

What you will need:

• 2-4 years’ experience in a creative, strategy, or content role ideally at a social, influencer, or digital agency.
• A strong grasp of TikTok, Instagram, YouTube and the role creators play in building meaningful brand experiences.
• Excellent communication skills, with experience crafting and presenting ideas clearly.
• Creative instincts grounded in audience insight, cultural awareness, and platform-specific behaviors.
• Strong project management and time-keeping ability – able to manage multiple deadlines and stakeholders.
• A self-starter mindset – you don’t wait to be told what to do, and you’re not afraid to step in and own your work.
• Familiarity with creative campaign tools (Google Slides, campaign calculators, etc.) and the willingness to keep learning.

Salt is acting as an Employment Agency in relation to this vacancy.