Creative Brand Manager

We are working with a subscription company who are scaling fast in the UK and Europe . They are looking for a Brand Creative Manager to work 4 days a week (mon-thurs) on a 12 month FTC .

The Brand Creative Manager leads and manages the talented & passionate internal creative team who bring the brand to life to deliver creative with impact across our customer journey, covering both design and copywriting.

Managing creating priorities and workflow

• Manage creative workflow and resource allocation through from briefing stage, capacity, timings, in line with strategic priorities and to ensure efficient and prioritised use of resource
• Ensure the creative team ways of working promote efficiency and creativity across the team, enhancing and adapting where needed
• Act as Creative & Brand partner to performance marketing and retention teams, interrogating briefs and being ready to challenge in order to support both near term impact and long term brand building

Brand management

• Manage the launch of NPD launches, through from creative concepts, packaging and campaign planning to execution at a marketing channel level
• Manage both external creative agencies and internal creative resource to deliver creative that meets the requirements of the project brief
• Work with stakeholders in multiple teams including Range, NPD, Commercial and Marketing to launch new products on time and hit ambitious commercial metrics

Brand guardianship

• Ensure the creative team work is consistent, coherent and done with purpose and that it delivers against the marketing and brand strategies
• Proactively identify opportunities to bring the brand and marketing strategy to life
• Take responsibility for nurturing and developing relationships with key stakeholders, looking out for new opportunities and connections

Leading the creative team and fostering creativity

• Lead the in house creative team to produce best in class creative that aligns with our brand strategy and that delivers impact across the customer journey
• Lead the inhouse editorial team, ensuring that the brand voice is clear, consistent and inline with the brand strategy
• Innovate to drive fresh thinking, bringing in external viewpoints to challenge and stretch ways of thinking
• Develop and manage a ‘black book’ of specialist freelance support
• Manage, monitor & plan the team’s expenditure (tooling, infrastructure and headcount) in line with what we need to deliver

You’ll need to:

• Be a master of the creative development process, with substantial creative or studio leadership experience across copy and design
• Have the ability to translate brand strategy & priorities into creative with impact
• Be able to interrogate and mine a brief for insight and clarity, and experience in managing teams to deliver brand consistency across different channels and markets
• Have Significant experience of collaborating with a variety of stakeholders across multiple teams as different levels of seniority, with the ability to influence and inspire across the business
• Exceptional organisational and prioritisation skills – you will be coordinating multiple stakeholders across different projects and will be responsible for managing internal creative resource to deliver against the creative needs of the business inline with the company and brand strategies and goals
• An experienced line manager who will help the brand team to do the best work of their lives whilst role-modelling the company values