E-Commerce Manager

Salary: R 50 000,00 to R 60 000,00 CTC per month (depending on experience)

Location: Cape Town – City Bowl (Onsite)

The yummy bit: Unlimited leave (output-based culture) & international travel

Who this is for: Ideal for a high-potential e-commerce builder early in their career who has bold ideas, feels constrained by the status quo, and is ready for real ownership and a serious level-up.

Overview:

This is not a “keep-the-lights-on” e-commerce role.

This is a build-from-scratch, own-the-channel opportunity inside a founder-led, globally ambitious consumer brand business that is actively challenging how premium brands show up online.

E-commerce is a strategic growth engine here, not a side project. As E-Commerce Manager, you will take full ownership of the channel end-to-end, starting with Germany and expanding internationally. From performance and profitability to platform, creative, data, and growth strategy, this space is yours to shape.

You will be trusted to think differently, move fast, and avoid the same tired FMCG e-commerce playbook. If your instinct is to question templates, challenge “best practice,” and build something commercially sharp and culturally relevant, you will feel very at home.

This role will be working closely with Marketing, Sales, and International Markets to ensure alignment and momentum. It is entrepreneurial, hands-on, and designed to grow both the channel and the role itself. If you succeed, you will build a team around you and turn this into a fully-fledged global function.

If you are a self-starter who wants real ownership, real accountability, and the freedom to create something meaningful without layers of bureaucracy slowing you down, this is a rare chance to make a very visible impact.

Duties and Responsibilities:

E-Commerce Ownership & Commercial Performance

• Own the e-commerce channel end-to-end, starting with Germany
• Run the online shop as a standalone, performance-driven sales channel
• Take full ownership of revenue, margins, conversion, AOV, repeat purchase, and profitability

International Expansion Strategy

• Define and execute the international e-commerce expansion roadmap
• Work closely with Finance to ensure scalability, control, and commercial viability across markets

Website & Platform Management

• Own website structure, UX, functionality, and ongoing optimisation (there is extra support on this)
• Make hands-on updates to the website and manage platform changes
• Ensure the site is fast, intuitive, on-brand, and commercially effective
• Manage and brief external tech partners where required

Performance Marketing & SEO

• Own all paid performance marketing activity across markets
• Own SEO strategy and execution
• Manage budgets with a strong focus on ROI and ROAS
• Continuously test, optimise, and scale what works

Data, Analytics & Reporting

• Own all e-commerce reporting and data analysis
• Track traffic, funnel performance, conversion, CAC, ROAS, retention, and LTV
• Translate data into clear actions and commercial decisions
• Report regularly into Finance with clarity and insight

Creative Direction & Execution

• Lead creative direction for e-commerce content and campaigns
• Guide internal creative resources and ensure execution quality
• Balance strong brand storytelling with performance-driven creative
• Continuously test creative to improve results

Distributor & Market Alignment

• Work closely with distributors to ensure alignment on e-commerce strategy
• Align pricing, promotions, messaging, and mechanics with market strategy
• Act as a bridge between Finance, Marketing, Sales, and international markets

Function & Team Build-Out

• Design the future structure of the e-commerce function
• Hire and lead a team as the channel scales
• Set clear KPIs, processes, and ways of working

Requirements:

* Proven experience in e-commerce or DTC, ideally within FMCG, spirits, lifestyle, or premium consumer brands

* Strong hands-on technical ability to manage and update e-commerce platforms

* Experience in performance marketing and SEO

* Highly analytical, commercially minded, and data-driven

* Entrepreneurial, builder mindset and comfortable starting from zero

* Confident challenging convention and doing things differently

* Comfortable operating independently in a fast-moving, founder-led environment

* Based in Cape Town, with a genuine appetite for international exposure and growth

Please note: Due to the high volume of applications, only candidates selected for an interview will be contacted. If you do not hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.

Salt is acting as an Employment Agency in relation to this vacancy.