Freelance Brand Strategist

Campaign Strategist / Brand Storyteller (Freelance)

We’re looking for a mid-level freelance Campaign Strategist / Brand Storyteller to support a mass-audience UK news publisher on a high-profile, editorial-led campaign. This role is focused on narrative, messaging, and campaign strategy, not performance marketing or growth tactics.

This is an opportunity to shape a large-scale brand campaign with cultural reach, working closely with senior stakeholders in a fast-paced, newsroom-adjacent environment. Immediate availability is essential.

Role details

• Start: Monday 2nd February

• Contract length: 3 months

• Rate: £435 per day (maximum)

• IR35: Inside IR35 (Umbrella only, not limited company or Sole Trader)

• Location: High Street Kensington

• Hybrid working: 3 days onsite per week (non-negotiable)

• Work pattern: Full-time, 5 days per week

• Level: Mid-level

The role

You’ll be responsible for developing the strategic narrative and message architecture for a major editorial-style campaign. The focus is on storytelling, positioning, and brand impact, rather than channel execution or performance metrics.

Key responsibilities

• Develop a large-scale brand / editorial-led campaign

• Define campaign narrative, messaging, and strategic direction

• Shape storytelling suitable for a national news audience

• Work closely with internal teams to guide campaign output

• Ensure consistency of message across digital campaign touchpoints

Requirements

• Proven experience as a Campaign Strategist, Brand Strategist, or Editorial Strategist

• Strong background in agency environments

• Experience working on campaigns comparable in tone and ambition to major newspaper brands

• Strategic thinker with a storytelling-first approach

• Not suitable for fractional CMOs or traditional marketing executive profiles

• Must be immediately available

Apply

If you’re a strategic storyteller with agency experience and availability to start immediately, we’d love to hear from you.

*Rates depend on experience and client requirements