Head of Marketing | B2B Exhibitions & Conferences

Our client in the B2B events and exhibitions industry is looking for an experienced Head of Marketing to lead the strategic marketing direction across a portfolio of large-scale exhibitions, conferences, and trade shows.

This role requires a strong marketing leader with proven experience in B2B event marketing, particularly within exhibition organizers, conference producers, or trade show environments.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive visitor acquisition, delegate registrations, and brand visibilityacross multiple B2B events.
• Lead integrated marketing campaigns across digital, content, partnerships, media, and PR to maximize event reach and engagement.
• Manage and mentor a marketing team, ensuring strong execution and alignment with commercial objectives.
• Collaborate closely with sales, production, and conference teamsto support sponsorship, exhibition, and delegate revenue targets.
• Oversee brand positioning, messaging, and market expansion strategies for the event portfolio.
• Track and analyze campaign performance, optimizing marketing activities to maximize ROI and audience growth.

Requirements:

• The ideal candidate will have at least two years of experience in a marketing management position, preferably within B2B events, exhibitions, conferences, or media environments.
• A Bachelor’s degree in Marketing, Business, Communications, or a related discipline is required.
• Candidates should demonstrate a strong understanding of modern marketing strategies, including audience acquisition, digital marketing, and integrated campaign execution.
• Experience working with data-driven marketing approaches, CRM platforms, marketing automation tools, and campaign performance analysis is essential.
• The role also requires proven experience in planning and delivering large-scale, multi-channel marketing initiatives, as well as the ability to establish and manage strategic partnerships while working closely with senior stakeholders.
• Strong communication skills are critical, with the ability to produce compelling written content, deliver presentations, and communicate effectively across teams and external partners.
• The successful candidate will bring leadership and people management capabilities, with experience guiding and developing a marketing team to achieve high performance.

This role requires someone who is highly organized and capable of managing multiple projects simultaneously in a fast-paced, results-driven environment. An analytical mindset is important, with the ability to interpret marketing data and translate insights into practical strategies that drive audience growth and engagement. The ideal candidate will also be creative, proactive, and self-motivated, with a strong focus on delivering measurable results.

Salt is acting as an Employment Agency in relation to this vacancy.