Marketing Analyst

Salary: R 800 000,00 – R 1 000 000,00 CTC per annum (depending on experience)

Location: Johannesburg (onsite)

Overview:

We’re looking for a strategic and commercially minded Senior Analytics & Insight Manager to lead the analytics function for a leading global organisation. This is an exciting opportunity to own the global measurement framework, drive advanced user journey analytics, and maximise commercial ROI across a multi-market footprint. If you’re passionate about data-driven decision-making, technical depth in cloud data and tracking, and translating complex data into executive-level insight, we’d love to hear from you.

Duties and Responsibilities:

• Own the end-to-end GA4 implementation and Google Tag Manager governance across global digital properties.
• Drive data-driven decision-making by connecting user journey tracking to core revenue and commercial outcomes.
• Analyse full-funnel performance data in BigQuery to identify drop-off points and inform marketing investment decisions.
• Develop and execute advanced multi-touch attribution models and support the build-out of Marketing Mix Modelling (MMM) capabilities.
• Manage and maintain a high-performing Power BI dashboard estate, establishing performance reporting standards and metrics across the business.
• Build insightful data narratives and present strategic recommendations directly to the CMO and executive teams.
• Collaborate with engineering, regional marketing leads, and external agencies to deliver integrated data tracking architecture.
• Manage data governance, compliance standards, and the training and development of junior data analysts.
• Stay ahead of digital analytics trends, platform updates, and privacy-safe measurement best practices.

Requirements:

• Hands-on experience in a senior digital analytics, data architecture, or insight leadership role.
• Proven success managing enterprise-level GA4 setups, custom event taxonomies, and cloud data pipelines.
• Strong hands-on experience with SQL, BigQuery, Google Tag Manager, and advanced Power BI development.
• Advanced analytical skills with deep expertise in multi-touch attribution modelling and data governance.
• Experience designing and implementing scalable measurement frameworks across multi-regional or multi-market environments.
• Strong commercial acumen with the ability to translate technical data into actionable business and enrolment insights.
• Excellent stakeholder management and communication skills, comfortable presenting complex data to C-suite executives.
• Previous leadership, mentoring, or people management experience with a track record of growing analytical talent.

Please note: Due to the high volume of applications, only candidates selected for an interview will be contacted. If you do not hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.

Salt is acting as an Employment Agency in relation to this vacancy.