Marketing Director

Overview

A leading multi-brand hospitality group is seeking a Marketing Director to lead the development and execution of its regional marketing strategy across a portfolio of premium dining concepts throughout the GCC.

Reporting directly to the executive leadership team, the successful candidate will be responsible for driving brand growth, customer acquisition, revenue generation, and market positioning through integrated marketing, communications, PR, digital, partnerships, and customer engagement initiatives.

This is a highly visible leadership role requiring a commercially minded and creative marketer with strong GCC experience and a passion for hospitality and consumer brands.

Key Responsibilities:

• Develop and execute the overall marketing and communications strategy aligned with business objectives.
• Drive brand awareness, customer acquisition, retention, and revenue growth across multiple concepts and markets.
• Create and oversee annual marketing calendars, campaigns, promotions, launches, events, and partnerships.
• Lead integrated marketing initiatives across digital, social media, PR, CRM, experiential, and traditional channels.
• Develop corporate communications, brand messaging, presentations, collateral, and content strategies.
• Build and maintain strong relationships with media, agencies, industry partners, and key stakeholders.
• Manage PR activities, media engagement, and crisis communications where required.
• Support venue launches, product launches, and commercial growth initiatives through impactful marketing campaigns.
• Conduct market research, consumer insight analysis, and competitor benchmarking to identify opportunities.
• Establish reporting frameworks and analytics to measure campaign performance and ROI.
• Own and manage the regional marketing budget and resource allocation.

Leadership Responsibilities:

• Lead, mentor, and develop a regional marketing team.
• Build and scale marketing capabilities, processes, and best practices.
• Foster a culture of innovation, collaboration, and continuous improvement.
• Ensure consistent brand standards and execution across all markets and customer touchpoints.
• Partner closely with executive leadership on strategic growth initiatives.

Requirements:

• 10+ years’ marketing experience, including experience at Marketing Director, Head of Marketing, or equivalent leadership level.
• Proven success leading marketing functions within hospitality, restaurants, food & beverage, retail, or consumer-facing brands.
• Strong GCC regional experience overseeing multiple markets.
• Demonstrated experience building and leading high-performing marketing teams.
• Expertise across brand marketing, digital marketing, CRM, social media, PR, partnerships, events, and customer acquisition.
• Strong commercial acumen with a track record of delivering measurable business growth and marketing ROI.
• Excellent leadership, stakeholder management, and communication skills.
• Arabic language skills are advantageous but not essential.
• Bachelor’s degree in Marketing, Communications, Business, or a related field. MBA is advantageous.

Ideal Profile

A strategic yet hands-on marketing leader who thrives in a fast-paced, multi-brand environment. The ideal candidate will have a strong understanding of GCC consumers, a passion for hospitality and lifestyle brands, and a proven ability to drive both brand equity and commercial performance across regional markets.

Salt is acting as an Employment Agency in relation to this vacancy.