Marketing Insights Manager

Salt is looking for a Marketing Insights Manager for a 5 months contract role, looking for someone who can work closely with India and Singapore market.

Responsibilities

• Translate key business questions into a holistic learning plan
• Design and execute research across foundational understanding of audiences, campaign development, creative and message testing
• Employing multiple research methods if needed in order to answer the objectives,
• Identifying the right respondent recruitment, tradeoffs on selecting countries for fieldwork
• Questionnaire crafting
• Translate research findings into actionable insights with clear recommendations/implications that motivates people to apply learnings in marketing and across the organisation
• Work closely with cross functional teams from end to end (Marketing, Creative, Decision Science, Global Marketing Insights teams) – both for crafting research inputs (messages, creatives) but also to embed eventual insights with Hindi-speaking and experience leading research in India is a must , given the focus on India business priorities.

What will you need:

• 8+ years of experience with extensive background in quantitative and qualitative research.
• APAC regional experience is a must
• Experience solving blank slate/undefined problems and well-defined problems with a suitable methodology.
• Experience synthesising insights/learnings from multiple sources to build holistic and compelling recommendations.
• Effective communication and presentation skills

CEI No: R1763696 / EA No: 07C3147

Salt is acting as an Employment Business in relation to this vacancy.