Marketing Manager

Salt is hiring a ‘Marketing Manager’ to drive product marketing strategy across APAC, ensuring regional needs are aligned with global product roadmaps. You lead cross-functional planning, execute scalable growth experiments, and deliver integrated marketing initiatives that drive education, engagement, and adoption. You combine deep market insight with data-driven decision-making to influence product direction, launch strategy and long-term growth.

This is a one-year contract role based in Singapore.

Key Responsibilities

Regional & Global Alignment

• Lead multi-market coordination to align APAC requirements with global product roadmaps, ensuring clear communication, tracking, and execution across regions.
• Influence global stakeholders to prioritize regional needs within resource-constrained environments.

Product Marketing Strategy

• Act as a subject matter expert on products and features, informing product development, positioning, and go-to-market strategy.
• Define product value propositions, messaging frameworks, and brand narratives tailored to regional audiences and channels.
• Drive positioning and launch strategies for new products and features, from market sizing through execution.

Marketing Planning & Operations

• Consolidate regional budget requests and goal-setting data to support annual planning and global advocacy.
• Drive marketing planning sessions with regional and functional teams to prioritize initiatives, define target audiences, and align on OKRs.
• Manage end-to-end logistics for rapid growth experiments and pilots, coordinating between local execution teams and global marketing operations.

Campaign & Lifecycle Marketing

• Plan and execute medium to large-scale integrated marketing campaigns across multiple channels.
• Leverage CRM and retention toolsets to support lifecycle marketing initiatives, including churn prevention and user engagement.
• Analyze campaign performance, optimize execution, and report on qualitative and quantitative outcomes.

Insights, Research & Analytics

• Develop and synthesize user, market, and industry insights to inform product development and marketing strategy.
• Independently scope, manage, and guide user research using internal and external partners.
• Define, track, and evaluate key business and product metrics, including market size, revenue opportunity, and user growth.

Content & Enablement

• Independently create and iterate marketing content aligned with product strategy and brand standards.
• Partner with cross-functional and production teams to deliver high-quality, scalable marketing assets.
• Educate internal stakeholders and marketers on product capabilities, market context, and strategic opportunities.

Minimum Qualifications / Core Competencies

• Product positioning and go-to-market strategy
• Data analysis, insight synthesis, and consumer behavior
• Campaign management and marketing operations
• Stakeholder and partner management
• Brand management and storytelling
• Industry and competitive landscape knowledge
• Situational leadership and strategic decision-making

CEI No: R1763696 | Licence No: 07C3147

Salt is acting as an Employment Business in relation to this vacancy.