Performance Marketing Manager

Overview:

Our client, a recognized leader in the South African digital landscape , is seeking a strategic and results-driven Performance Marketing Manager to lead their customer acquisition efforts. This isn’t a traditional media buying role; they are looking for a growth architect who can bridge the gap between deep data analytics and high-impact consumer solutions.

Operating in a fast-paced, high-volume transaction environment , you will own the “Data → Strategy → Implementation” loop, managing substantial media budgets to drive measurable ROI and long-term user value. If you thrive on building data-driven frameworks and scaling accounts profitably within complex regulatory landscapes, this is the opportunity to make a direct impact on a company’s bottom line.

Duties and Responsibilities:

• Strategy & Planning: Develop and execute a comprehensive performance marketing strategy focused on high-quality customer acquisition, ROI, and Lifetime Value (LTV)
• Budget Management: Own and manage a substantial paid media budget, strategically allocating spend across channels to maximize growth.
• Channel Execution: Provide hands-on management of all paid media campaigns, including SEM (Google Ads), Paid Social (Meta, X, TikTok), and Programmatic/Display.
• App Marketing: Drive user growth through expert App Store Optimization (ASO) and app install campaigns across iOS and Android.
• Campaign Optimization: Manage the full campaign lifecycle, including audience targeting, creative testing, bidding strategies, and landing page optimization.
• Creative Collaboration: Partner with the creative team to ensure a continuous pipeline of high-performing, compliant ad creative.
• Analytics & Reporting: Rigorously monitor and analyze key metrics such as CPA, CPC, CTR, and ROAS to inform optimization decisions.
• Stakeholder Management: Present detailed performance reports and strategic recommendations to senior management.
• Technology Implementation: Identify and implement new tools, attribution platforms (e.g., Google Analytics, Adjust, AppsFlyer), and innovative ad formats.

Requirements:

• Education: Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Experience: 5+ years of hands-on experience in a performance marketing or paid media role, specifically within e-commerce or high-volume transaction businesses.
• Budget Expertise: Proven track record of managing media budgets in excess of R500k per month.
• Analytical Mindset: Highly data-driven and proficient in Excel/Google Sheets, with a strong understanding of marketing measurement and attribution models.
• Technical Skills: Expertise in A/B testing methodologies for both ad creative and landing pages.
• Communication: Excellent skills with the ability to articulate complex performance data into clear, actionable insights.

Please note: Due to the high volume of applications, only candidates selected for an interview will be contacted. If you do not hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.

Salt is acting as an Employment Agency in relation to this vacancy.