Senior Ad Operations Manager

Job Title: Programmatic Senior Ad Operations Manager

Location: Frankfurt, Germany

Company Overview:

Multi award-winning digital advertising agency with a strong focus on programmatic advertising. Their innovative solutions and cutting-edge technology empower businesses to optimize their digital advertising campaigns and achieve maximum results. We are currently seeking a highly skilled and experienced Programmatic Senior Ad Operations Manager to join the team in Frankfurt.

Job Summary:

As a Programmatic Senior Ad Operations Manager, you will be responsible for overseeing and optimizing programmatic advertising campaigns for our clients. You will play a pivotal role in driving operational excellence, ensuring efficient campaign execution, and maximizing campaign performance. This role requires a deep understanding of programmatic advertising, strong technical skills, and the ability to lead and mentor a team of ad operations professionals.

Responsibilities:

– Develop and implement programmatic advertising strategies to achieve client goals and objectives.

– Oversee end-to-end campaign management, including campaign setup, ad trafficking, targeting, optimization, and reporting.

– Collaborate with cross-functional teams, including account management, sales, and data analytics, to ensure seamless campaign execution.

– Monitor and analyze campaign performance, making data-driven recommendations to improve ROI and achieve campaign KPIs.

– Stay up-to-date with industry trends and best practices in programmatic advertising, sharing insights and knowledge with the team.

– Troubleshoot and resolve technical issues related to programmatic ad operations.

– Lead and mentor a team of ad operations professionals, providing guidance and support to optimize their performance.

– Collaborate with external vendors and partners to leverage new technologies and tools for improved campaign delivery.

Requirements:

– Bachelor’s degree in Marketing, Advertising, or a related field.

– Proven experience in programmatic advertising, ad operations or campaign management.

– Strong technical skills and familiarity with programmatic platforms, such as DSPs, DMPs, and ad servers.

– In-depth knowledge of programmatic ad buying strategies, including audience targeting, real-time bidding, and optimization techniques.

– Proficient in ad trafficking, campaign setup, and troubleshooting technical issues.

– Analytical mindset with the ability to interpret data and make data-driven decisions.

– Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and manage client relationships.

– Strong leadership and mentoring abilities to guide and develop a team of ad operations professionals.

– Detail-oriented, organized, and able to prioritize and manage multiple projects simultaneously.

– Fluency in English