Senior Marketing Lifecycle Manager

• Contract – 6 Months
• Melbourne (Hybrid)

Our client, a leading global technology and financial services organisation, is seeking an experienced Senior Lifecycle Manager to join their Marketing team on a contract basis.

This is a senior, strategy-led role with real ownership you’ll be responsible for the end-to-end CRM & Lifecycle strategy across Australia, New Zealand and the UK, while also building the playbook for a global churn strategy. You’ll lead and coach a team, influence across product, engineering, analytics and creative, and operate as a trusted advisor on all things CRM.

What you’ll do

• Own the end-to-end ANZ + UK CRM & Lifecycle strategy and be accountable for the team hitting lifecycle OKRs
• Build and lead the playbook for a global churn strategy
• Design, introduce and continuously improve CRM & Lifecycle journeys to maximise impact
• Lead a rigorous A/B testing and experimentation agenda across ANZ + UK lifecycle channels
• Use data and insights to continually optimise strategy, tactics and growth performance
• Manage, coach and develop direct reports to perform against team OKRs
• Build strong cross-functional relationships across marketing, product, engineering, legal, analytics and creative
• Understand ANZ and UK consumers to identify growth and optimisation opportunities
• Collaborate and share ideas with the global lifecycle team

What you bring

Essential

• 6+ years’ experience in CRM or data-driven marketing
• Proven track record delivering CRM strategies that drive performance and hit KPIs
• Deep understanding of segmentation, personalisation and using data to scale CRM programs
• Experience leading and coaching teams
• Strong ability to think strategically and analytically, with a customer-first mindset
• Proven ability to influence and build relationships across cross-functional teams
• Comfortable working with large datasets and identifying actionable trends
• Experience building and executing experimentation and A/B testing roadmaps

Desirable

• Background in fintech, retail or a high-growth digital environment
• Exposure to global or multi-market CRM strategies
• Bachelor’s degree in Marketing, Commerce or a related discipline

Who you are

• A strategic thinker who can also roll up their sleeves and execute
• Data-driven, commercially minded and results-focused
• A creative and empathetic leader who always puts the customer first
• Confident influencing senior stakeholders and cross-functional teams
• Energised by building new processes, playbooks and ways of working

Why apply?

• Own a genuinely senior, strategy-defining CRM role across three markets
• Build something lasting including a global churn playbook
• Work within a high-performing global lifecycle team at one of the world’s leading payments platforms

If you’re interested in this opportunity, please click the appropriate link to apply.

For a confidential discussion, contact Michael Hammond on 0437 671 187.