Senior Marketing Manager

Our client is looking for a Senior Marketing Manager focused on Media and Ecommerce. You will be responsible for all media (owned, earned, paid) planning and execution across digital, social, and other growing platforms. As well as managing the media budget and lead media planning, including upper-funnel awareness campaigns, mid-funnel content, and lower-funnel performance marketing.

Responsibilities:

• Consumer Engagement: Lead the development and execution of full-funnel consumer engagement strategies, driving awareness, consideration, and conversion for the brand. This role requires a deep understanding of integrated marketing, digital media, and consumer behavior to craft campaigns that deliver measurable results across all touchpoints.
• E-Commerce (Amazon):
  • Ensure that the brand and product information is optimized for conversion rate, and is inclusive of enhanced brand content creation, product descriptions & imagery.
  • Determine marketing programs, execute tailored media placements, constantly optimizing with real time data.
  • Use learnings from Amazon to inform and build best practices for our overall ecommerce channels.
• Agency Management: Lead and partner with agencies across media (digital, social), E-commerce, creative, and PR/influencer.
• Measurement: Monitor and optimize ROAS / ROIs across all full funnel media platforms including digital, social, ECommerce, etc.

Qualifications:

• 7+ years of consumer goods experience from either corporate or agency side.
• Expertise in managing media across all platforms with a strong focus in digital, social, and Amazon.
• Focused on how to make more people aware and talk about our brands, through branded content, media, partnerships, experiences, and influencers.
• Excellent writing, editing, and communication skills.
• Proficient in Microsoft Office, ecommerce providers, Amazon Vendor, advertising platforms, Shopify, and data management and reporting tools i.e. Google Analytics, Meta Business Suite.

Salt is acting as an Employment Agency in relation to this vacancy.