Senior Marketing Manager (Public Sector) – Contract

SALT is working with a leading global SaaS business who are seeking an experienced Senior Marketing Manager to drive strategic marketing programmes supporting a key public-sector client segment.

• Hybrid working in London
• Up to £450 per day, inside IR35
• 8+ month contract

The role requires a blend of field, digital, and traditional marketing expertise to help shape and deliver impactful go-to-market strategies that generate pipeline and drive growth.

Key Responsibilities

• Develop and execute integrated marketing plans tailored to the UK public sector
• Translate business and sales priorities into actionable marketing programmes
• Lead account-based marketing (ABM) and executive engagement strategies
• Manage local campaigns and events, collaborating with internal stakeholders and agencies
• Measure and report on campaign performance and impact on revenue
• Partner closely with sales to align marketing activity with business goals
• Manage external agencies and vendors to deliver high-quality execution

About You

• 5+ years of B2B marketing experience within the technology or enterprise sector, ideally supporting public sector or similar markets
• Proven experience building and delivering pipeline-driving marketing programmes across multiple channels (digital, field, events, etc.)
• Strong stakeholder management skills and the ability to influence in a matrixed organisation
• Hands-on experience with ABM, customer engagement campaigns, and event management
• Excellent analytical, communication, and project management abilities
• Comfortable working in a fast-moving environment and dealing with ambiguity

*Rates depend on experience and client requirements