Senior Media Planner – Dubai

Industry: Media / Digital / Integrated Agency

Experience Level: Senior-level (Agency background essential)

The Opportunity

Our client, a leading integrated media agency in Dubai, is looking to hire a Senior Media Planner with a strong digital and strategic mindset. This role sits at the heart of planning excellence-working closely with clients, internal strategy teams, and channel specialists to deliver insight-led, performance-driven media plans.

This is an ideal opportunity for someone who is confident owning planning responsibilities, contributing to wider strategic conversations, and mentoring junior team members, while remaining hands-on with digital media planning and execution.

Key Responsibilities:

• Lead the development of integrated media strategies, with a strong emphasis on digital-first planning (Paid Social, Programmatic, Search, Video, OOH integration).
• Translate client business objectives into data-led, insight-driven media plans.
• Own the planning process end-to-end: briefing, strategy, plan development, optimisation frameworks, and post-campaign analysis.
• Work closely with activation, performance, and analytics teams to ensure seamless execution and delivery.
• Present media strategies, plans, and results confidently to senior client stakeholders.
• Identify opportunities for innovation, testing, and optimisation across digital channels.
• Support and mentor junior planners, contributing to team development and best practices.
• Stay up to date with market trends, platform updates, and emerging media opportunities in the MENA region.

Required Experience & Skills:

• 5-8+ years’ experience in a media or digital agency, with proven planning experience.
• Strong digital planning expertise across key channels (Paid Social, Programmatic, Search, Online Video).
• Strategic thinker with the ability to connect media planning to broader business objectives.
• Confident working directly with clients and presenting strategic recommendations.
• Strong analytical skills with experience using data to inform planning decisions.
• Experience working on regional or local MENA accounts is highly advantageous.
• Excellent communication and stakeholder management skills.

What’s on Offer:

• Competitive Dubai-based salary package.
• Exposure to high-profile regional and international clients.
• A collaborative, fast-paced agency environment with clear progression opportunities.
• The chance to play a key role in shaping digital-led media strategies.

Salt is acting as an Employment Agency in relation to this vacancy.