VP of Marketing

Our client is looking for a VP of Marketing who can lead the marketing function, define the brand voice, craft the category leadership narrative around Market and Competitive Intelligence, and build the top-of-funnel engine that drives qualified opportunities for mid-market and enterprise sales.

What You’ll Be Doing:

• Design, execute, and scale high-performing demand engines to consistently fill the funnel with qualified SQL opportunities.
• Develop and manage paid media strategy across LinkedIn, Google, and emerging channels relevant to marketing leaders.
• Build campaigns that drive measurable awareness and SQL creation.
• Continuously test audience segmentation, creative, and messaging for maximum ROI.
• Partner with design and data teams to produce high-performing assets and dashboards.
• Explore paid partnerships, sponsorships, and targeted media placements..
• Develop standout creative assets, case studies, and campaign materials.
• Manage PR, analyst, and media relationships to drive credibility and reach.
• Build social programs that add value for leaders where they already are, including LinkedIn, X, and niche communities.
• Develop influencer, creator, and partnership strategies that amplify the story and create network effects.
• Implement scalable customer advocacy and referral programs.

Requirements:

• 15+ years of experience leading or building marketing functions in SaaS, ecommerce tech, or AI.
• Proven track record of transforming marketing into a top-quartile growth driver.
• Excited by early-stage velocity, ambiguity, and category-defining opportunities.
• Excellent storyteller, builder, and operator who loves experimentation and measurable outcomes.

Salt is acting as an Employment Agency in relation to this vacancy.