Assistant Vice President Marketing

B2B Exhibitions & Conferences

We’re partnering with a leading events and exhibitions business in the region to hire an Assistant Vice President – Marketing. This is a high-impact leadership role for someone who thrives in fast-paced, commercially driven environments and knows how to turn marketing into a true revenue engine.

The Role
You will lead the marketing strategy across a portfolio of large-scale B2B exhibitions and conferences, driving audience growth, brand positioning, and commercial performance. Working closely with senior leadership, sales teams, and key stakeholders, you’ll play a critical role in shaping the success of major industry events.

Key Responsibilities:

• Develop and execute integrated marketing strategies to drive visitor acquisition and exhibitor demand
• Lead, mentor, and scale a high-performing marketing team
• Own campaign planning across digital, content, PR, and partnerships
• Collaborate with sales to align marketing efforts with revenue targets and pipeline growth
• Leverage data, insights, and emerging technologies (including AI tools) to optimise performance
• Manage budgets effectively, ensuring strong ROI across all campaigns
• Build strategic partnerships with media, industry bodies, and key stakeholders

What We’re Looking For:

• 10-15+ years of marketing experience, ideally within B2B events, exhibitions, or conferences
• Proven track record of delivering measurable commercial growth through marketing
• Strong leadership experience managing and developing teams
• Expertise across digital marketing, brand strategy, and demand generation
• Highly commercial mindset with the ability to influence senior stakeholders
• Experience in international markets is a plus

Salt is acting as an Employment Agency in relation to this vacancy.