Brand Manager

Mandatory: Proven experience in FMCG (Fast-Moving Consumer Goods) or an equivalent consumer-focused industry.

About the Role

An established and growing organisation is seeking a Brand Manager to support its expanding portfolio of businesses across multiple sectors.

The organisation is focused on developing and growing businesses across diverse industries, with an emphasis on strategic development, stakeholder engagement and long-term value creation.

The successful candidate will join a multidisciplinary marketing function responsible for strengthening brand positioning, enhancing stakeholder engagement, supporting business growth and delivering integrated marketing initiatives across multiple business units.

Role Purpose

The Marketing Business Partner will act as a strategic marketing partner to assigned business units and internal stakeholders, translating business priorities into effective brand strategies, marketing plans and coordinated campaigns.

Working closely with business leaders and central marketing teams, the role will strengthen brand positioning, ensure consistent messaging, identify growth opportunities and deliver marketing initiatives aligned with commercial and corporate objectives.

Key Responsibilities:

1. Brand Strategy & Management

• Support the development and implementation of brand strategies aligned with business objectives and corporate priorities.
• Ensure consistent brand positioning, messaging and visual identity across marketing materials, campaigns and communication channels.
• Identify opportunities to strengthen brand awareness, differentiation and stakeholder engagement.
• Support the development and maintenance of brand guidelines, messaging frameworks and marketing assets.

2. Marketing Business Partnering

• Build strong relationships with assigned business units and internal stakeholders to understand their business plans, priorities and marketing requirements.
• Translate business needs into clear marketing briefs, objectives, deliverables, timelines and success measures.
• Coordinate with Brand, Creative, Digital and Planning teams to ensure marketing requirements are delivered effectively.
• Maintain visibility of upcoming launches, campaigns, events and key business milestones.
• Provide regular updates on project progress, risks, priorities and decisions required.

3. Marketing Campaigns & Execution

• Support the planning and delivery of integrated marketing campaigns across relevant channels.
• Coordinate the development of presentations, corporate profiles, campaign materials and other marketing collateral.
• Work with creative and digital teams to ensure marketing output aligns with brand standards and audience requirements.
• Monitor campaign performance and identify opportunities to improve effectiveness.
• Support cross-business marketing initiatives where shared opportunities exist.

4. Stakeholder & Partnership Support

• Research relevant partners, sponsorships, industry events, associations and media opportunities.
• Prepare opportunity briefs, partner profiles, meeting materials and stakeholder presentations.
• Facilitate collaboration between business units and central marketing teams.
• Maintain clear communication and follow-up across internal departments and external partners.

5. Reporting & Performance

• Maintain accurate marketing calendars, project trackers, CRM records and stakeholder updates.
• Monitor delivery against agreed timelines, objectives and performance indicators.
• Capture stakeholder feedback and recommend improvements to marketing processes and service delivery.
• Support periodic reviews of marketing activities, brand engagement and business priorities.

Candidate Requirements:

• Mandatory: Proven experience in FMCG (Fast-Moving Consumer Goods) or an equivalent consumer-focused industry. Candidates must demonstrate relevant experience in brand management, consumer marketing, brand development or commercial marketing.
• Bachelor’s degree in Marketing, Business Administration, Communications or a related discipline.
• Proven experience in brand management, marketing, account management, client servicing or marketing business partnering.
• Experience developing marketing plans and coordinating campaigns in line with business objectives.
• Strong stakeholder management skills, with the ability to build relationships across multiple teams and business units.
• Excellent communication, presentation and briefing skills.
• Strong organisational and project management capabilities, with the ability to manage multiple priorities.
• Commercial awareness and an understanding of how marketing supports business growth.
• Proficiency in Microsoft PowerPoint and Excel, alongside familiarity with CRM and project management tools.
• Fluency in English; Arabic language skills are an advantage.

Preferred Background:

• Experience in FMCG, food and beverage, beauty and personal care, consumer healthcare, retail or another equivalent consumer-focused industry.
• Experience within a corporate group, holding company, marketing agency, B2B organisation or multi-brand environment.
• Exposure to corporate branding, strategic marketing or business partnering across multiple brands or business units.
• Experience working with senior stakeholders and coordinating cross-functional teams.
• Familiarity with marketing analytics, campaign reporting and brand performance measurement.

Key Competencies:

• Strategic and commercial thinking.
• Brand management and consistency.
• Stakeholder relationship management.
• Clear communication and presentation.
• Project coordination and execution.
• Ownership and accountability.
• Collaboration and problem-solving.
• Adaptability in a dynamic, multi-business environment.

Key Success Measures:

• Stakeholder satisfaction and quality of business partnering.
• Timely delivery of marketing briefs, campaigns and projects.
• Consistency of brand messaging and marketing materials.
• Accuracy of marketing calendars, CRM records and reporting.
• Quality of marketing opportunities identified and developed.
• Effectiveness of cross-functional collaboration.
• Contribution to brand engagement and business priorities.

Salt is acting as an Employment Agency in relation to this vacancy.