Braze Marketing Manager

This is a hands‑on CRM role ideal for someone who enjoys marketing automation, copywriting, segmentation, and data‑driven optimisation. You’ll manage Braze journeys, write email/social copy, build campaigns, run A/B tests and analyse performance ensuring leads stay engaged and move through the funnel.

This is a full‑time role based in Melbourne with hybrid flexibility.

The Opportunity

You’ll be responsible for:

• Building automated lifecycle journeys in Braze
• Writing email/SMS/push copy for nurture, onboarding and re‑engagement
• Segmenting audiences based on behaviour, suburb, lead stage and intent
• Running A/B tests across subject lines, CTAs, incentives and content blocks
• Managing broadcast campaigns including newsletters and promotional pushes
• Analysing performance across open, click, conversion and SQL progression
• Collaborating with marketing, product and Webflow developers on full‑funnel optimisation
• Ensuring Braze data flows correctly via API integrations and tracking

About You

We’re looking for a CRM marketer with strong copywriting skills and experience using Braze or similar CEPs.

You’ll likely bring:

• 4-6 years’ experience in CRM, lifecycle or email marketing
• Experience using Braze, Iterable, Klaviyo, Customer.io or similar
• Strong written communication skills for email, SMS and social copy
• Understanding of customer journeys, segmentation and retention strategy
• Ability to interpret data and optimise campaigns based on performance
• Comfort working independently while collaborating with internal teams

Why Join?

• Own the end‑to‑end lifecycle strategy for a high‑volume digital platform
• Direct impact on customer engagement, conversion and growth
• Work with modern CEP tools (Braze) and a collaborative marketing team
• Hybrid working
• Great role for someone wanting to deepen CRM and lifecycle expertise

If you’re a CRM marketer who enjoys building automated journeys and writing compelling copy, we’d love to hear from you. For a confidential discussion, contact Michael Hammond on 0437 671 187.