Business Development Representative

Business Development Representative (BDR) (Cape Town)

Salary: R400,000 – R700,000 per annum

Overview

We are looking for a driven Business Development Representative to generate demand, qualify leads, and support revenue growth within a defined territory or market segment. You will play a key role in identifying opportunities, engaging prospects, and contributing to a high-performing sales pipeline.

Key Responsibilities

• Generate demand through outbound prospecting, events, and targeted campaigns
• Conduct outreach via phone, email, and social channels
• Identify, qualify, and route leads to the appropriate sales representatives
• Research target organisations and engage key decision-makers
• Maintain accurate prospecting activity records in CRM (Salesforce)
• Collaborate with sales teams to refine lead generation strategies
• Plan and host events for prospective partners across South Africa

Success Metrics

• Consistently meet or exceed monthly and quarterly quotas
• Deliver high-quality, sales-ready opportunities to Account Executives
• Maintain accurate and up-to-date CRM data
• Drive growth in active and potential partner pipeline

Requirements

Skills & Competencies

• Strong verbal and written communication skills
• Highly organised, detail-oriented, and proactive
• Ability to thrive in a fast-paced environment
• Strong relationship-building and stakeholder management skills
• Problem-solving mindset with a creative approach to prospecting
• Team player with cross-functional collaboration experience

Experience

• Proven outbound sales or business development experience
• Experience with multi-channel lead generation strategies
• Familiarity with CRM systems (Salesforce preferred)
• SaaS experience is advantageous but not essential
• Strong analytical ability to optimise lead generation performance