Creative Director

Salt is hiring a ‘Creative Director’ to lead integrated marketing and brand creative initiatives in partnership with agencies, product marketers, and cross-functional teams, ensuring consistent and impactful brand storytelling across all consumer touchpoints. This role will drive innovative, culturally relevant, and performance-oriented campaigns across multiple media formats, with a strong focus on social-first creative and digital platforms.

This is a contract role based in Singapore.

Key Responsibilities

Creative Leadership & Campaign Development

• Lead the development and execution of integrated marketing campaigns across video, social, digital, OOH, and emerging media platforms.
• Conceptualize and oversee social-first campaign launches for globally recognized consumer and entertainment brands.
• Develop strategic creative briefs informed by audience insights, cultural trends, and performance data to inspire breakthrough creative work.
• Partner with internal creative teams and external agencies to produce high-impact campaigns and performance-driven creative assets.
• Collaborate closely with cross-functional stakeholders including marketing, product marketing, analytics, and sales teams to deliver cohesive creative solutions across channels.
• Provide creative direction, mentorship, and oversight to internal teams, production partners, and agencies.

Strategic & Cross-Functional Leadership

• Drive alignment across internal stakeholders and leadership teams around creative strategies and campaign direction.
• Translate testing insights, performance analytics, and audience behaviors into actionable creative recommendations and iterative improvements.
• Establish best practices across paid, owned, and partner marketing channels while educating cross-functional teams on creative effectiveness and platform optimization.
• Partner with brand, design, and marketing leaders to ensure campaigns balance brand storytelling with performance marketing objectives.
• Serve as a trusted advisor across creative, marketing, analytics, and commercial functions.

Skills & Expertise

Creative & Communication

• Strong conceptual copywriting experience across campaigns spanning social, video, digital, brand platforms, and integrated marketing.
• Expertise in short-form storytelling, social-first content, scripts, manifestos, and platform-native creative.
• Experience developing brand voice systems, editorial frameworks, and scalable creative narratives.
• Strong scriptwriting capabilities across performance marketing, documentary-style storytelling, creator content, and cinematic campaigns.
• Exceptional attention to craft, editing precision, and creative detail.
• Strong presentation and storytelling skills with the ability to develop compelling narratives and executive-ready presentations.

Strategic & Cultural Understanding

• Deep understanding of short-form video ecosystems and emerging content formats across social platforms.
• Strong cultural fluency with the ability to adapt messaging and creative approaches across diverse international audiences.
• Experience shaping and evolving brand identity and voice for major brands or fast-growing businesses.
• Ability to balance data-informed optimization with bold creative thinking and innovation.

Qualifications

• Bachelor’s degree or equivalent experience.
• 10+ years of experience in creative direction, integrated marketing, or brand communications.
• Proven experience leading consumer marketing campaigns in integrated marketing environments.
• Strong experience working with data, insights, and performance metrics to inform creative decisions.
• Demonstrated experience managing creative teams, agencies, and production partners.
• Proven ability to drive innovation in digital and performance marketing environments.
• Experience collaborating with cross-functional stakeholders across marketing, analytics, product, and commercial teams.
• Experience localizing campaigns and managing creative development across international markets.
• Strong written and verbal communication skills in English; additional regional language capabilities are advantageous.

Apply now!

To explore other creative jobs in Singapore, feel free to contact our team to find out more.

(CEI No: R1223390 | License No: 07C3147)

Salt is acting as an Employment Business in relation to this vacancy.