Creative Strategist, DTC eCommerce, London (hybrid), £80-100K

Creative Strategist, eCommerce, London (hybrid), c. £80-100K

The Role

Creative is the growth lever here.

You’ll own paid creative performance end-to-end – from insight → idea → brief → production → live.

This isn’t “brand-only” and it’s not just execution. It’s commercial creative strategy.

You’ll decide what gets made, why it should work, and whether it actually does.

What You’ll Own

• Creative performance across paid channels (Meta-first)
• Turning data into structured testing sprints (angles, formats, audiences)
• Defining what gets produced – and what doesn’t
• Writing sharp, usable briefs (no ambiguity, no back-and-forth)
• Managing production across in-house + freelancers
• Owning creator sourcing and output (UGC that actually converts)
• Building a testing engine that improves output over time, not just volume

What They’re Looking For

• 5+ years in performance creative / creative strategy (DTC or eComm)
• Proven impact – you’ve improved performance through creative decisions
• Strong Meta understanding + creative analytics (e.g. Motion)
• Knows what actually stops the scroll (hooks, pacing, formats)
• Can write – copy, scripts, briefs that get results
• Comfortable owning production and managing multiple moving parts
• Uses AI to move faster, not think less

Important

This brand is built on taste.

If you only think in CTR and ignore aesthetic – it won’t work.

If you only think brand and ignore performance – it won’t work.

You need both.

The Environment

High growth. High standards. No hand-holding.

You’ll have ownership – and accountability.

The Offer

• Competitive salary
• Hybrid / flexible working
• Strong product + brand with real traction
• Discounts + standard benefits

If you care about creative and performance – and can prove it – this is a strong role.

Get in touch on ccurlewis@welovesalt.com to find out more.

*Rates depend on experience and client requirements