CRM Manager

Salary: R 60 000,00 – R 85 000,00 CTC per month (depending on experience)

Location: Cape Town (onsite)

CRM Manager

Overview:

Can you look at a player base and instantly see where the value is hiding? We aren’t looking for someone to manage a “send calendar” or a reporting dashboard; we are looking for a commercial leader who views CRM as one of the sharpest levers in the business to drive activation and protect margin.

This role is for a specialist who understands the “math and the message” behind the lifecycle. You will join a fast-growing digital operation where you’ll have the room to build, sharpen, and modernize player journeys rather than just maintaining them. You will balance high-level strategy with hands-on execution, shaping everything from first-deposit momentum and churn prevention to the future of AI-driven, omnichannel loyalty.

Duties and Responsibilities:

• Designing and optimizing automated player journeys across onboarding, activation, retention, and VIP development
• Leading both the strategic thinking and the day-to-day execution of campaigns across email, SMS, push, and onsite messaging
• Improving promotional efficiency by building bonus, free bet, and reward campaigns with strong commercial discipline and better ROI
• Managing CRM trading across tactical offers, major sporting moments, and always-on lifecycle communications
• Utilizing AI and predictive thinking to improve timing, relevance, and operational efficiency
• Driving reporting, testing, and incrementality to ensure full commercial accountability across the CRM program
• Shaping transactional CRM touchpoints, including registration, deposits, and KYC events

Requirements:

• 6+ years of experience in CRM, retention, or lifecycle marketing
• Deep experience in sports betting, iGaming, or a similar high-frequency digital environment (e.g. Crypto) is a major advantage
• Strong hands-on experience with modern CRM platforms
• A sophisticated understanding of player journeys, segmentation, and complex automation
• Commercial mastery of bonus structures, retention economics, and campaign ROI
• Analytical comfort in interpreting cohort data, incrementality, and player-value metrics
• Practical appreciation for how AI can be leveraged to improve CRM performance and speed

Please note: Due to the high volume of applications, only candidates selected for an interview will be contacted. If you do not hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.

Salt is acting as an Employment Agency in relation to this vacancy.