Junior Copywriter – Paid Media

About the Role

A leading South African financial services brand is looking for a Junior Copywriter to join their in-house creative team. This is an entry-level writing role with real scope for development – you’ll build proficiency across multiple channels, learn from experienced writers and strategists, and develop the channel literacy needed to grow into a senior copywriting career.

Due to the high volume of applications expected, candidates who have not received feedback within two weeks of applying should consider their application unsuccessful.

Key Responsibilities

• Produce on-brand copy for assigned channels including Google Search, Meta, organic social (Facebook, Instagram, LinkedIn), email, SMS, and website
• Write headlines, body copy, CTAs, subject lines, and descriptions that meet channel-specific requirements and brand guidelines
• Work with designers, strategists, and stakeholders to understand briefs and ensure copy integrates with creative assets
• Build working knowledge of platform requirements, formatting rules, and character limits across assigned channels
• Use approved AI writing tools under guidance, validating outputs against brand guidelines with senior team support
• Accept and integrate feedback to continuously improve copy quality and channel alignment
• Participate in campaign briefings and strategy discussions to understand campaign context and objectives
• Learn from performance data and exposure to diverse campaign types to develop copywriting craft

Requirements

• 1-3 years of copywriting experience across multiple channels, or relevant internship/agency experience
• Portfolio demonstrating copy samples across a range of formats, channels, and audiences
• Strong writing and editing abilities for both short-form and long-form content
• Ability to adapt tone and messaging for different channels and audience types
• Relevant degree in Journalism, Communications, English, Marketing, or related field

Advantageous

• Working knowledge of Google Ads or Meta Ads Manager
• Experience in financial services, fintech, retail, or consumer brands
• Basic understanding of SEO or conversion principles

What Makes Someone Successful Here

You take feedback well, you’re curious about how copy performs, and you care about getting the details right. You’re not just looking for a job – you’re looking to grow into a serious copywriting career.

Role Details

• Employment type: Permanent
• Location: Cape Town
• 6-month contract to permanent