Digital Activation Manager (Marketing and Communications)

Salt are partnering with a non-profit organisation and are looking for a Digital Activation Manager to join on a contract basis.

• Location: London (hybrid)
• Day Rate: £130 per day (Inside IR35)
• Duration: ASAP until October 2026

About the Role:

This Digital Activation Manager role sits within a central marketing function and focuses on the delivery of a digital‑first suite of products and campaigns across international markets.

You’ll be responsible for coordinating and enabling consistent digital activation across global, regional and local channels ensuring campaigns are delivered to a high standard, aligned to overarching frameworks, and adapted effectively for local audiences. The role combines operational oversight, stakeholder support and performance optimisation within a complex, matrixed organisation.

Key Responsibilities:

Digital Activation & Coordination

• Manage end‑to‑end digital activation across global, regional and in‑country channels
• Develop and refine workflows to improve collaboration between central, regional and local marketing teams
• Ensure all activity aligns with global campaign frameworks, audience strategies and brand guidelines

Marketing Toolkits & Assets

• Create, review and streamline marketing toolkits to ensure consistency, usability and alignment with reporting and KPI frameworks
• Work with internal teams to develop ready‑to‑use assets that can be easily adapted locally
• Maintain a clear and accessible repository of campaign materials, resources and guidance

Stakeholder Support & Enablement

• Act as the primary point of contact for digital activation queries, providing clear, practical and solutions‑focused guidance
• Support regional and local teams with delivery best practice and activation advice
• Build capability across the network through guidance materials and documentation

Performance & Reporting

• Support the application of consistent measurement frameworks across regions
• Monitor digital performance and audience engagement, identifying optimisation opportunities across content, channels and campaigns

Requirements:

• 3-7 years’ experience in marketing operations, digital campaign management or content activation
• Experience working with global campaigns and adapting content for different cultural and regional contexts
• Hands‑on experience with marketing technology platforms such as social scheduling tools, CRM/marketing automation systems and analytics platforms
• Strong written communication skills with excellent attention to detail, tone and brand consistency
• Proven ability to work collaboratively with cross‑functional and international stakeholders
• Highly organised, with the ability to manage multiple projects and deadlines simultaneously
• Proactive, solutions‑focused mindset with a commitment to continuous learning in digital marketing and audience engagement

Apply now to find out more.

*Rates depend on experience and client requirements