Digital Marketing Manager (PPC)

My client is a publicly traded, global digital performance agency who are currently expanding their Toronto team and seeking a Digital Marketing Manager (PPC Specialist) to support their growing North American client base. They combines proprietary marketing technology with expert-led paid media strategy to deliver scalable, data-driven growth solutions for brands across industries.

 

The Opportunity

They are looking for someone who can manage end-to-end PPC and paid search campaigns, partnering directly with clients to develop, implement, and optimize performance strategies aligned to business KPIs. This role offers the opportunity to work in a collaborative, high-performance environment with international exposure and strong growth potential.

Key Responsibilities

• Manage SEM and PPC campaigns across Google Ads, Meta, and Microsoft Ads.
• Develop and execute performance strategies based on data analysis.
• Own client relationships across North America.
• Oversee tagging, tracking, and pixel implementation.
• Ensure data integrity across GA4, GTM, CRM and ad platforms.
• Analyze performance and present strategic recommendations.
• Coach and support junior team members.
• Maintain QA processes and campaign documentation.

 

Requirements

• 6+ years overall agency/media experience.
• 2+ years of hands-on PPC experience.
• Multichannel paid media experience.
• Strong analytical and data interpretation skills.
• Experience with tracking and performance attribution.
• Authorized to work in Canada.
• Bachelor’s degree preferred.
• Happy to work hybrid (4 days in office)

Salt is acting as an Employment Agency in relation to this vacancy.