Growth Marketing Director

Our client is looking for a data-driven Growth Marketing Lead to drive customer acquisition, engagement, and retention across digital channels. You’ll develop and execute growth strategies, optimize marketing performance, and collaborate cross-functionally to scale campaigns that deliver measurable business impact.

This role is ideal for someone who thrives in a fast-paced environment, enjoys experimentation, and is passionate about using data to inform marketing decisions.

Key Responsibilities

• Develop and execute end-to-end growth marketing strategies to drive customer acquisition, activation, retention, and revenue growth.
• Own and optimize paid and organic acquisition channels, including search, social, email, affiliate, and content marketing.
• Design, execute, and analyze A/B and multivariate tests to improve campaign performance and conversion rates.
• Partner with Product, Sales, Creative, and Analytics teams to identify growth opportunities and optimize the customer journey.
• Monitor campaign performance and provide actionable insights using marketing analytics and attribution tools.
• Manage marketing budgets and optimize spend to maximize ROI.
• Develop lifecycle marketing initiatives to improve customer engagement and retention.
• Build dashboards and reports to communicate performance, KPIs, and recommendations to key stakeholders.
• Stay up to date with emerging growth strategies, digital marketing trends, and AI-powered marketing tools.

Qualifications

• 10+ years of experience in Growth Marketing, Performance Marketing, or Digital Marketing.
• Proven track record of driving customer acquisition and revenue growth.
• Strong experience managing paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, and other digital channels.
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce, Braze, Klaviyo, or similar).
• Strong analytical skills with experience using tools such as Google Analytics 4 (GA4), Looker Studio, Tableau, Mixpanel, or Amplitude.
• Experience with A/B testing, conversion rate optimization (CRO), and marketing attribution.
• Excellent communication and stakeholder management skills.
• Ability to translate data into actionable business recommendations.
• Experience in B2B SaaS, technology, fintech, healthcare, or high-growth environments is considered an asset.

Salt is acting as an Employment Agency in relation to this vacancy.