Head of Digital Integrated Marketing (Social, Culture, Brand)

Head of Digital Integrated Marketing

West London

£100K – £110K + Generous Bonus & fantastic benefits!!

About the Role

We’re seeking a dynamic Head of Digital Integrated Marketing to lead across Brand, Paid media and social media to drive the brand vision and strategy forward. You will work across a wide range of channels and agencies to drive the global experience!

Key Responsibilities:

· Define and execute paid media plans across channels such as paid, owned, digital, social etc to align the brand objectives with customer results

· Collaborate with 360 teams across media strategy, creative asset needs, and delivery.

· Lead agency briefings, follow-ups, and site visits.

· Identify and secure new paid media opportunities (platforms, integrations, partnerships).

· Own the full brand and performance budget alongside ROI/KPI reporting.

· Lead briefing, planning, and implementation across markets and agencies.

· Serve as in-house expert on algorithm optimization and platform best practices.

· Monitor performance, analyze results, and implement improvements across channels and markets.

What you bring:

· Strong experience across in B2C/D2C business within a global setting

· Proven experience in developing and executing integrated marketing (paid, owned, earner, digital, social etc)

· Strong leadership skills, including managing direct reports and cross-functional teams.

· Excellent communication and vendor/agency management capabilities.

· Analytical mindset with a track record of translating data into actionable media insights.

*Rates depend on experience and client requirements