Head of Marketing

Our client is looking for a Marketing Director. This role demands both marketing thought leadership and hands-on executional direction – building the strategy, infrastructure, and team necessary to deliver on aggressive growth targets while strengthening long-term brand equity.

What You’ll Own Brand Strategy:

• Lead the evolution and consistency of the brand across North America
• Define clear brand architecture and positioning across hardware, software, and platform experiences
• Ensure alignment across B2C, DTC, and B2B touch-points while enabling segment specific nuance
• Support the company’s positioning within the broader performance technology ecosystem

Growth Strategy:

• Develop and lead the integrated marketing strategy required to support the NA revenue target
• Align marketing investments directly to revenue outcomes and customer lifetime value
• Support the shift toward platform thinking – increasing software engagement, recurring usage, and ecosystem adoption
• Build scalable demand generation engines across consumer and enterprise segments
• Establish clear KPIs and reporting frameworks tied to growth, retention, and profitability

Go-To-Market & Launch Execution:

• Drive coordinated hardware + software launches within an integrated ecosystem narrative
• Develop repeatable GTM playbooks that bring clarity and discipline to execution
• Align marketing programs with the commercial objectives of each ecosystem while maintaining overall brand consistency
• Partner closely with Product, Sales, and Customer Success to ensure launch readiness and field enablement
• Conduct post-launch performance reviews and drive continuous optimization

Marketing Infrastructure & Operational Scale:

• Build the marketing systems and processes required for a scaling technology company
• Lead brand, digital, e-commerce, demand generation, content, and marketing operations
• Mature marketing capabilities from campaign-driven to lifecycle-driven engagement
• Introduce prioritization, rigor, and accountability within a high-growth environment

Organizational & Cross-Functional Leadership:

• Build and lead a high-performing marketing organization capable of operating at scale
• Serve as a collaborative partner to Customer Success, Diamond Sports, and Golf leadership, aligning marketing strategy to ecosystem-specific growth plans
• Create clarity of roles, priorities, and cross-functional collaboration across NA Develop senior marketing talent and future leaders
• Serve as a strategic partner
• Foster a culture that balances innovation, speed, accountability, and customer first thinking.

Experience & Requirements:

• Progressive marketing leadership experience
• Proven success in high-growth, ambiguous, or scale-up environments
• Experience leading marketing for hardware + software or technology ecosystem businesses
• Demonstrated ability to evolve a business toward SaaS-like engagement and recurring revenue models
• Deep expertise in integrated go-to-market execution across B2C and B2B
• Strong background in digital ecosystems including DTC and marketplace channels
• Experience building marketing infrastructure, not just optimizing systems
• Strategic thinker with strong commercial instincts
• Brand-forward marketer who understands performance marketing and revenue mechanics
• Seamless hardware and software launches within a unified ecosystem narrative
• Increased software engagement, retention, and platform adoption

Salt is acting as an Employment Agency in relation to this vacancy.