Head of Marketing

Job Purpose:

To direct and manage the Marketing team in Exhibitions. To strategize implement the integrated marketing and communications and creative management plans.

Core Duties and Responsibilities:

• Manage assigned events and projects from planning through execution.

• Oversee and allocate responsibilities to marketing team members.

• Collaborate with senior leadership to develop and implement marketing and communications strategies, policies, and procedures.

• Develop and execute innovative marketing campaigns, tools, and promotional activities.

• Lead the creation and production of marketing and promotional materials across various projects and markets.

• Plan, supervise, and manage integrated marketing and public relations campaigns to achieve business objectives.

• Support business growth through database development, market research, and enhancement of event or service offerings (e.g., conferences, networking events, awards programs).

• Identify and research new market opportunities, products, or service concepts.

• Develop and implement data management processes and best practices.

• Oversee on-site marketing and media activities, including press events and media coordination.

• Ensure brand guidelines are consistently applied across all internal and external communications.

• Develop and execute revenue growth strategies from concept to implementation.

• Lead creative direction, including communication design and digital/interactive initiatives.

• Ensure the quality and consistency of all final creative outputs.

Operations Management:

• Drive and inspire the team to come up with lucrative ideas
• Networking and maintaining relationships with creative agencies
• Ensure all marketing collateral is professionally produced, of the highest quality and reflects exhibition and corporate guidelines
• Research and develop dedicated Data management procedures for the whole department
• Ensure the identity guidelines are adhered to by internal departments and external agencies

Requeirements:

• Minimum 7-10 years’ experience in Marketing, preferably with marketing experience in the exhibitions organising industry

• Wide exposure to marketing related practices and precedents

• In depth knowledge of business management and business practices. Ideally, a formal qualification in business/management studies.

• A marketing or business degree.

Salt is acting as an Employment Agency in relation to this vacancy.