Head of Marketing

About the Opportunity

Our client is a leading luxury lifestyle business based in Dubai, seeking an experienced and commercially driven Head of Marketing to lead and develop its marketing function.

This is a senior leadership role responsible for developing and executing the company’s marketing strategy, strengthening brand awareness, driving lead generation and supporting commercial growth across multiple business lines. The successful candidate will oversee all aspects of marketing including brand, digital, content, PR, events and communications, while working closely with senior leadership to support strategic business objectives.

Key Responsibilities

Marketing Strategy & Leadership:

• Develop and implement the overall marketing strategy aligned with business objectives.
• Lead and develop the marketing function, ensuring the successful delivery of all marketing initiatives.
• Partner closely with senior stakeholders to drive business growth, customer acquisition and brand development.
• Monitor marketing performance and provide strategic recommendations based on data and market insights.

Brand & Communications:

• Drive brand positioning and ensure consistency across all customer touchpoints.
• Oversee the development of marketing collateral, presentations, digital assets, photography and video content.
• Manage external agencies, creative partners, PR agencies and production suppliers.

Digital Marketing:

• Lead digital marketing activity across social media, content, email marketing, website optimisation and paid media.
• Develop and execute content strategies that enhance brand awareness and generate qualified leads.
• Monitor digital performance metrics and optimise campaigns to maximise ROI.

Public Relations & Events:

• Develop and execute PR and communications strategies.
• Build and maintain relationships with key media, industry partners and stakeholders.
• Lead the planning and execution of industry events, exhibitions, networking functions and client hospitality initiatives.
• Represent the business at high-profile industry events and brand activations.

Budget & Performance Management:

• Manage the annual marketing budget and resource allocation.
• Track marketing effectiveness, ROI and lead generation performance.
• Deliver regular reporting and insights to senior leadership.

Candidate Profile

We are looking for a senior marketing leader who brings:

• 5+ years’ experience in a Head of Marketing or senior marketing leadership role.
• Experience within luxury, hospitality, real estate, private aviation, premium lifestyle or related sectors.
• A strong track record of developing and executing successful brand and marketing strategies.
• Expertise across digital marketing, content, PR, events and communications.
• Experience managing agencies, suppliers and external stakeholders.
• Strong commercial acumen with a focus on growth, lead generation and ROI.
• Excellent leadership, stakeholder management and communication skills.
• The ability to operate strategically while remaining hands-on in a fast-paced environment.

Salt is acting as an Employment Agency in relation to this vacancy.