Lifecycle Marketing Manager (Braze)

Lifecycle Marketing Manager (Braze)

High-Growth, Purpose-Driven Business

$120,000 – $140,000 + Super + Bonus

Salt Search has partnered with a fast-growing, digitally-led business that has experienced strong global success and continued expansion in Australia. This is a key role within the growth team, offering the opportunity to own and scale lifecycle marketing.

Reporting to your supportive & collaborative/inclusive Growth Lead, this is quite an exciting and unique opportunity, where you will mentor a junior coordinator & take full ownership of Braze to create personalised, segmented & data-led experiences across every touchpoint. You will have the autonomy to build a sophisticated, always-on lifecycle engine, driving conversion, activation, engagement, and retention.

What You’ll Be Doing

• Own and execute the end-to-end lifecycle strategy, from sign-up through to retention and reactivation
• Build and optimise automated customer journeys using segmentation and personalisation
• Design and deliver multi-channel campaigns across email, push, SMS, and in-app messaging
• Act as the Braze SME, managing platform configuration, integrations, and optimisation
• Lead a key project transitioning to HTML-based email templates, collaborating with a global team
• Analyse lifecycle performance (conversion, activation, churn) and take action through testing and experimentation
• Run A/B and multivariate tests (e.g. messaging, incentives, offers) to continuously improve results
• Partner with technical stakeholders to ensure data flows and integrations enable best-in-class experiences
• Mentor and guide a Marketing Coordinator, fostering a collaborative, high-performing environment

About You

• 3-5+ years’ experience in Lifecycle / CRM / Marketing Automation / Retention Marketing
• Strong hands-on experience with Braze (or similar)
• Proven ability to build and optimise lifecycle programs, not just execute campaigns
• Strong understanding of conversion, activation, and retention metrics
• Experience working across multiple channels (email, app, web, push, etc.)
• A builder mindset – you enjoy creating, testing, and improving from the ground up
• Self-starter who thrives in a fast-moving, scaling environment
• Comfortable working cross-functionally with both marketing and technical teams

What’s on Offer

• Hybrid working (3 days in the office with a collaborative and fun team that implements social activities throughout the week).
• Bonus scheme + private health contribution
• Paid parental leave + additional leave (including your birthday)
• Personal learning budget + ongoing development
• Wellbeing support and a collaborative, down-to-earth culture

Application

If you are interested in this position or know someone who may be, please click/share the appropriate link to apply. If you are unsure whether to apply yet, please contact Andrew Saltos on 0417 872 796 for a confidential discussion.

We’re proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories! At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.

Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.