Paid Search Manager – Global travel company – London – c. £45K

Paid Search Manager – Global travel company – London – c. £45K

The Company

My client is a global travel company and this role is working within the Marine division. It is an exciting area to work in , within the company due to recent and on-going growth. They operate across Europe, North America, Australia and Canada and are the leaders in experiential travel, catering for a wide range of customers.

The Role

This role sits within the wider ecommerce and digital marketing team and focuses squarely on driving customer acquisition across the Marine brands.

Main Job Responsibilities:

• You will be responsible for creating and driving long term strategic growth from the paid search channels, managing the accounts in-house to implement optimal performance across multiple search engines and device types
• Liaising with key search engines and other partners to identify, explore and test new opportunities within the paid search landscape and ensure the business is at the forefront of paid search innovation (e.g. audience targeting, new platforms, competitor insight, search engine features etc.)
• Managing global paid search accounts across multiple international domains to ensure campaigns are planned, executed and optimized in line with business strategy and priorities, and managing a media budget, maximizing, reporting and forecasting on the return on investment
• You will be responsible for continuous ad-copy testing working with regional teams and language specialists, leveraging the available formats and testing tools across Google and Bing/Microsoft, together with landing page testing working with the CRO team to run AB tests to improve conversion
• Managing 3 paid search specialists located across the world (France, Germany and US) to help manage and deliver all paid search and digital media activity and plans, ensuring they’re meeting and exceeding performance objectives, whilst supporting and facilitating career progression
• Whilst the focus of the role is on paid search channel management and optimization, you will also identify, develop and test opportunities across other paid digital media channels and platforms e.g. digital display, paid social, video etc. including making recommendations on channel opportunities, approach, measurement & attribution, expected returns/benefits and budgets

Key competencies and experience:

• You will have strong knowledge, understanding and experience of paid search marketing, with 4+ years hands on experience of managing and optimizing paid search accounts and campaigns, either in-house or within an agency
• Ideally experience gained from a high-growth, multi-channel B2C retail, leisure or travel business; experience in lead and CPL driven paid search optimisation, measurement and attribution would also beneficial
• Advanced knowledge and hands on experience using Google AdWords (& Editor), Search Ads 360 and Microsoft Ad’s; hands on experience of using Google Analytics and keyword research/planning tools, and experienced Excel user
• You will have experience of setting, managing and communication appropriate paid search strategies, dependent upon business priorities e.g. efficiency vs. growth across the brands
• Proven experience of using both manual and automated bidding approaches, strategies and tools
• 2+ years’ experience of managing and optimizing digital display, video and/or paid social channels
• Excellent stakeholder management and communications skills – verbal and written

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

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