Customer Marketing Manager – B2B – £60,000 Job in Greater London | Salt Recruitment UK

Customer Marketing Manager – B2B

£55,000 – £60,000

HR Software

** 2 days per month in he London office **

A leading cloud based HR software solution are looking for a Customer Marketing Manager to join their growing Digital function based in London. Ideally, you will have 3+ years experience in Customer Marketing in a fast based B2B/ Technology business.

This is an exciting role for a Customer Marketing Manager with a passion for crafting and delivering strategies that support business growth and deliver a great user experience. You will be responsible for building and executing the Customer Marketing strategy in line with their business goals.

Responsibilities

• Alongside the Marketing Director, define annual customer marketing plan, objectives and goals
• Develop and execute targeted marketing campaigns to engage and retain existing customers, promote loyalty and advocacy, and drive revenue growth
• Develop and manage customer referral and loyalty programs to promote customer acquisition and retention
• Develop and drive integrated campaigns that support account management pipeline and revenue targets
• Focus on cross-sell and upsell campaigns
• Attend customer meetings and at events, and be voice of the customer back into the marketing team
• Create value selling stories (case studies, webinar/event presentations etc.) that educate and engage their customers

Experience

• 3+ years’ experience in Customer Marketing position
• Proven track record of developing and delivering a strategy for a B2B/tech company
• Experience in the development and execution of integrated campaigns to support the upswell/cross sell of products to an existing customer base
• Have proven experience in writing value selling stories/content (emails, newsletters, presentations, case studies etc.)
• Proficient in marketing automation (E.g. Hubspot)
• Experience using a CRM platform (Salesforce an advantage)