Head of CRM, Insight & Loyalty – £120,000

Head of CRM, Insight Loyalty

£95,000 – £120,000 + 20% bonus

One of the largest UK travel brands are looking for a Head of CRM, Insight & Loyalty to join their growing digital function. This is a super exciting opportunity to lead an existing team of 8 with further budget to grow the team to 15 by the end of next year!

The company are going through a really exciting time in terms of CRM, historically they have been very email heavy, so now is the time to invest in a senior CRM leader to join the business and drive the strategy to be a more customer centric, digitally focussed business.

I am sure you have been a customer of theirs in the past – so you’ll probably have a very good idea of how their CRM is run already!

Responsibilities

· Report into the CMO and be the strategic lead for CRM & Loyalty across the business

· Manage a team of 8 with the view of getting the team to 15

· Manage the CRM, Loyalty and Insight teams

· Work closely with the Data Strategy/ Planning team to incorporate personalisation into lifecycle campaigns

· Lead the strategy for CRM across their diverse product range

· Produce clear plans for each quarter to deliver new customer focussed objectives

· Communicate with internal stakeholders as the business moves through the delivery of the new CRM programme

· Drive customer journeys across the broad media estate (App, Digital, email, SMS)

Requirements

· Ideally educated to degree level in relevant subject

· Expert knowledge in CRM, Data Strategy, Campaign Management, Direct Marketing

· Experience of developing and executing CRM strategies

· Team management experience

· Analytically minded

If you are keen on finding out more on this opportunity – then please send your CV to mchristie@welovesalt.com