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CRM & Email
Head of CRM – Online Booking platform
£75,000 – £90,000
A leading Online Booking platform are looking for a Head of CRM to join their growing digital function. The company have invested huge amounts of money into their transformation and CRM will play a key role in the growth.
This is a super exciting opportunity to lead an existing team of 3 with further budget to grow the team.
The company are going through a really exciting time in terms of CRM, historically they have been very email heavy, so now is the time to invest in a senior CRM leader to join the business and drive the strategy to be a more customer centric, multi-channel, digitally focussed business.
They are looking for someone who has both technical and operational CRM experience, ideally from an eCommerce background, who is comfortable managing a small team.
The company are also happy to consider candidates who are looking for a step up into their first Head of role!
Responsibilities
- Report into the Marketing Director and be the strategic lead for CRM & Loyalty across the business
- Manage a team of 3 with the view of growing this further
- Deliver a contact strategy that achieves high rates of customer engagement, and generates revenue, sales and loyalty
- Adopt a robust test and learn approach to CRM, ensuring that all learnings are captured and applied to future campaigns
- Work across multiple markets, setting CRM strategy and driving change
- Work on the CRM tech stack and work with the Product/ Tech teams to enhance it
- Produce clear plans for each quarter to deliver new customer focussed objectives
- Communicate with internal stakeholders as the business moves through the delivery of the new CRM programme
- Drive customer journeys across the broad media estate (App, Digital, email, SMS)
Requirements
- Ideally educated to degree level in relevant subject
- Experience of developing and executing CRM strategies
- Technical and operational CRM experience
- Ideally coming from an ecommerce/ tech background
- Team management experience
- Analytically minded
Job Information
Job Reference: JO-2210-327081
Salary: £75000.00 - £90000 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Industries: CRM & Email
Job Locations: Greater London
Job Types: Permanent
Job Skills: campaign, CRM, Email Marketing, Head of CRM, loyalty
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