Paid Media Specialist

Salary: Market-Related

Location: Cape Town (1 x per week at home)

Overview:

A powerhouse in South Africa’s retail and e-commerce landscape is looking for a sharp, data-obsessed Paid Media Specialist to join their Digital team at their Cape Town Head Office.

This is an opportunity to take ownership of performance marketing across two highly recognised retail brands, driving traffic, revenue, and measurable ROI in a fast-paced, high-volume online environment. You will not just be pushing ads live, you will be shaping strategy, optimising performance daily, and uncovering growth opportunities through smart data analysis and creative collaboration.

If you live in Google Ads, understand the nuance between scaling and wasting spend, and get excited about ROAS improvements, this role offers real impact and visibility.

Duties and Responsibilities:

* Daily hands-on management and optimisation of paid media accounts across Google Ads, including Search, Shopping and PMAX, as well as Meta and TikTok

* Develop and implement PPC strategies aligned to each brand’s commercial objectives

* Conduct audience research, keyword analysis and ongoing competitor research to identify new growth opportunities

* Implement and monitor tracking solutions, including pixels and API integrations, to ensure accurate attribution

* Prepare detailed weekly and monthly performance reports with clear, actionable recommendations to improve ROAS

* Analyse campaign data and continuously optimise bidding strategies, audiences, creative variations and landing pages

* Collaborate closely with the creative team to guide high-performing ad formats and messaging

* Monitor digital trends and platform updates to keep campaigns competitive and innovative

Requirements:

* 2 to 3 years’ hands-on experience managing Google, Meta and TikTok PPC campaigns within a digital agency or e-commerce environment

* Strong proficiency in Google Ads, Meta Business Manager, TikTok Business Center and Google Analytics GA4

* Relevant degree or diploma in Marketing or Digital Media

* Current Google Ads and Analytics certifications

* Strong analytical ability with experience interpreting complex performance data

* Ability to troubleshoot tracking issues and make data-driven optimisation decisions

* Excellent copywriting skills and the ability to present performance insights clearly to stakeholders

* Highly organised, detail-oriented and capable of managing multiple deadlines across different brands

Please note: Due to the high volume of applications, only candidates selected for an interview will be contacted. If you do not hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.

Salt is acting as an Employment Agency in relation to this vacancy.