Product Marketing Lead

Senior Product Marketing Manager/Lead

£75-85K plus Equity

London (on-site 4/5 days a week)

This role exists to make a complex B2B product easy to understand. My client is a unified customer platform, a tool that brings customer data, workflows, and insights into one place so teams can better understand, manage, and grow their customer relationship

You’ll own how the product is explained – on the website, in launches, in demos, and in sales conversations. You’ll sit between Product and GTM and act as the single source of truth for product messaging.

This is a founding role with real ownership. You’ll set the standard and do the work.

What you’ll do

• Turn roadmap and features into clear product narratives
• Make launches land with context, not just release notes
• Own product content on the website
• Build and maintain a library of product demo videos
• Define how the product should be demoed by audience and use case
• Align Product, Sales, Marketing, and Customer teams
• Build repeatable systems for launches, demos, and storytelling

What we’re looking for

• Strong product marketing experience in B2B SaaS (targeting SME to Large Enterprise)
• At least 4 years’ experience of product marketing specifically
• Proven ability to make complex products make sense
• Great instincts for positioning and narrative
• Comfortable demoing products and explaining workflows
• Happy to record demos and walkthroughs yourself
• Builder mindset – you like ownership and blank canvases

Why this role

• First Product Marketing hire
• Real influence over how the product is understood
• In-house creative team, no agencies
• High trust, high ownership environment
• Clear path to grow the function and build a team

If you care about clarity, good product storytelling, and shipping real work – this one’s worth a look.

*Rates depend on experience and client requirements