Senior Campaign Analyst

Our client is a leading financial services business seeking a Senior Campaign Analyst to manage customer targeting, campaign fulfilment and campaign analytics across its marketing activity.

This is a hands-on campaign analytics role ideal for someone who enjoys working with customer data, SQL, segmentation and campaign execution. You’ll translate marketing requirements into customer audiences, build targeting and fulfilment logic, ensure campaigns are delivered accurately, and analyse performance to improve future campaign activity.

This is a 12-month fixed-term contract role based in Melbourne with hybrid flexibility.

The Opportunity

You’ll be responsible for:

• Translating marketing requirements into SQL-based customer audiences and targeting rules
• Building and managing customer segments across large and complex datasets
• Applying eligibility criteria, exclusions and business rules to ensure the right customers receive the right campaign
• Managing campaign fulfilment and ensuring audiences are accurately passed through to campaign execution
• Maintaining strong data quality, governance and operational controls across campaign activity
• Analysing campaign performance to identify opportunities to improve targeting, engagement and customer outcomes
• Developing and maintaining campaign reporting and dashboards using Power BI and Snowflake
• Identifying opportunities to automate and streamline campaign targeting and fulfilment processes
• Working closely with marketing, analytics and internal business teams to translate requirements into executable campaign solutions
• Communicating campaign logic, assumptions, risks and performance outcomes to both technical and non-technical stakeholders

About You

We’re looking for a campaign analyst, marketing analyst or customer analytics professional with strong SQL skills and experience working with marketing campaigns and customer data.

You’ll likely bring:

• Strong SQL skills with experience building customer audiences and targeting logic
• Experience in campaign analytics, campaign execution, CRM, marketing operations or marketing analytics
• Experience working with large and complex customer datasets
• Understanding of segmentation, targeting, campaign fulfilment and multi-channel marketing
• Experience with Snowflake, Power BI or similar data and reporting platforms
• Strong understanding of data quality, governance and operational controls
• Excellent analytical, problem-solving and attention-to-detail skills
• Ability to translate marketing requirements into clear, executable data solutions
• Strong stakeholder management and communication skills

Why Join?

• Play a key role in connecting marketing strategy, customer data and campaign execution
• Direct impact on customer engagement, campaign performance and commercial outcomes
• Work with large-scale customer datasets and modern data and analytics platforms
• Opportunity to improve and automate campaign processes
• Hybrid working
• Great opportunity for someone wanting to deepen their expertise across campaign analytics, CRM and marketing technology

If you’re a campaign or marketing analyst who enjoys working with customer data, building audiences and turning marketing requirements into accurate campaign execution, we’d love to hear from you.

For a confidential discussion about this role or other marketing opportunities, contact Michael Hammond on 0437 671 187.

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