Senior Marketing Manager (Omani National)

Job Overview

The Sr. Marketing Manager -Exhibitions is responsible for planning, developing, and executing integrated marketing strategies to drive attendance, exhibitor acquisition, and brand visibility for exhibitions and trade shows. The role requires astrong understanding of B2B event marketing, audience segmentation, digital campaigns, and stakeholder management to deliver measurable results and maximize event revenue.

Key Responsibilities

Strategic Marketing:

• Develop and implement comprehensive marketing plans aligned with event objectives.
• Define target audiences including visitors, exhibitors, and partners.
• Position the exhibition effectively within the market to achieve attendance and revenue targets.
• Conduct market research, competitor analysis, and audience insights to refine strategies.

Campaign Management:

• Plan and execute multichannel marketing campaigns (digital, email, social media, PR, content marketing, and paid advertising).
• Oversee campaign timelines, budgets, and performance tracking.
• Collaborate with sales teams to support exhibitor acquisition campaigns.

Digital Marketing:

• Manage website content, SEO, and landing pages to optimize lead generation.
• Oversee CRM/email marketing campaigns and automation workflows.
• Work with paid media agencies to run PPC, social ads, and retargeting campaigns.
• Monitor analytics tools (e.g., Google Analytics) to track performance and optimize ROI.

Content & Creative:

• Develop compelling marketing content including brochures, emails, social posts, press releases, and promotional materials.
• Ensure brand consistency across all communication channels.
• Coordinate with designers, copywriters, and agencies for campaign assets.

Partnerships & PR:

• Build relationships with media partners, associations, and industry stakeholders.
• Manage PR campaigns, press releases, and media outreach to increase visibility.
• Secure promotional partnerships and cross-marketing opportunities.

Event Promotion:

• Drive visitor registration and exhibitor participation through targeted campaigns.
• Manage promotional calendars and campaign rollouts pre-, during, and post-event.
• Support on-site marketing activities and event execution when required.

Budget & Reporting:

• Manage marketing budgets efficiently and ensure cost-effective campaign execution.
• Track KPIs such as registrations, leads, conversion rates, and ROI.
• Provide regular reports and insights to senior management.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• Significant experience in senior marketing roles within the exhibitions, conferences, events, or B2B marketing industry.
• Strong understanding of the commercial landscape of the exhibitions industry or the global oil & gas, energy, and renewable sectors.
• Proven experience delivering integrated marketing campaigns that drive visitor acquisition, exhibitor engagement, delegate registrations, and commercial growth.
• Demonstrated ability to manage high-level institutional stakeholders, government entities, ministries, and strategic partners with professionalism, diplomacy, and exceptional communication skills.
• Strong analytical capability with experience tracking, interpreting, and presenting marketing performance metrics, converting campaign data into actionable strategic insights for senior leadership.
• Proven experience managing and developing direct reports, including coaching and mentoring marketing team members to deliver high-performing campaigns.
• Advanced expertise in planning, executing, and optimizing complex, data-driven marketing and audience acquisition strategies across multiple channels.
• Experience coordinating cross-functional teams and managing relationships with internal creative teams, external agencies, digital partners, media partners, and government stakeholders.
• Strong project management, budgeting, organizational, and stakeholder management skills, with the ability to manage multiple high-profile campaigns simultaneously.
• Excellent written and verbal communication skills in English; Arabic language skills are an advantage.

Salt is acting as an Employment Agency in relation to this vacancy.