Social, Content & Campaign Strategist

The opportunity

An established marketing agency is growing its Cairo team after winning a major account in the luxury beauty and personal-care sector.

We are looking for a Social, Content & Campaign Strategist to develop insight-led strategies that build brand relevance, inspire strong creative work and deliver meaningful results across social and digital channels.

This role is ideal for a strategist who understands both brand storytelling and platform behaviour-someone who can turn audience, cultural and performance insights into clear campaign territories, content plans and channel recommendations.

Key responsibilities:

• Develop social media, content and campaign strategies aligned with the client’s brand positioning, commercial priorities and audience needs.
• Translate client briefs and business challenges into clear strategic approaches, creative territories and actionable recommendations.
• Build content pillars, campaign narratives, messaging frameworks, channel roles and platform-specific plans.
• Use audience behaviour, category trends, cultural insights, social listening and performance data to inform strategy.
• Monitor developments across beauty, personal care, luxury, lifestyle and social media culture to identify relevant opportunities for the brand.
• Partner closely with account management, creative, content, social and production teams from briefing through execution.
• Write clear and inspiring creative briefs that provide strategic direction while allowing space for strong ideas.
• Contribute to campaign concepts, always-on content planning, product launches, seasonal moments and reactive opportunities.
• Present strategies and recommendations confidently to internal teams and client stakeholders.
• Work with analytics and social teams to define success measures, evaluate campaign performance and turn learnings into future recommendations.
• Ensure ideas are culturally relevant, locally resonant and consistent with the standards of a premium global brand.
• Support pitches, workshops and wider account-planning initiatives when needed.

What we’re looking for:

• Relevant experience in social media strategy, content strategy, campaign planning or brand strategy within a marketing, creative, digital or social agency.
• A strong portfolio or examples of social-first strategies and integrated campaigns developed for consumer brands.
• Strong understanding of major social platforms, audience behaviour, content formats, creator and influencer culture, and digital trends.
• Ability to combine consumer, cultural and performance insights into focused, actionable strategies.
• Experience with premium, luxury, beauty, personal-care, fashion, lifestyle or FMCG brands is highly desirable.
• Strong writing, storytelling, presentation and conceptual-thinking skills.
• Confidence collaborating with creative teams and presenting strategic thinking to clients.
• Curious and commercially aware, with the ability to balance long-term brand building with campaign and platform objectives.
• Professional fluency in English; Arabic communication skills and knowledge of the wider MENA market are strongly preferred.
• Currently based in Egypt and able to work full-time onsite in Cairo.

Why join?

• Help shape the strategic direction of a major newly won luxury account.
• Join an established Cairo team during an exciting period of growth.
• Develop high-visibility social content and campaigns for a recognised consumer brand.
• Collaborate with multidisciplinary teams across strategy, creative, content, social and production.

Salt is acting as an Employment Agency in relation to this vacancy.